IDC Predicts U.S. Sales of Xbox 360 Kinect Sensors and PlayStation 3 Move Motion Controllers to Surpass 4.5 million This Holiday Season
01 Nov 2010
Survey also shows Call
of Duty: Black Ops will be the top-selling console game
FRAMINGHAM,
Mass., November 1, 2010 - International
Data Corporation (IDC) today
released results from a prediction market survey that found Americans will buy
2.5 million to 3 million Kinect sensors for their Microsoft Xbox 360 video game
consoles in the fourth calendar quarter of 2010. The number of Sony PlayStation
3 (PS3) Move motion controllers sold should range between 2 million and 2.25
million by the end of this year.
Kinect launches in North America on Thursday,
November 4, and is bundled with a copy of Kinect
Adventures! for $149.99. The Move motion controller made its retail debut
in late October and the basic bundle includes a copy of Sports Champions and a PlayStation Eye camera for $99.99. Both
advanced motion-based interfaces are designed to make console video gaming
experiences more intuitive and active for the whole family, and may be
described as Microsoft's and Sony's response to the very successful Nintendo
Wii platform, which has supported motion gaming since its 2006 debut.
"While it doesn't appear Kinect or Move will
be this year's Tickle Me Elmo, millions of additional U.S. households will be enjoying
motion-based gaming this holiday season," says Lewis
Ward, research manager of IDC's video game industry advisory service.
"Nintendo's Wii MotionPlus controller has an installed base over 10 million
units right now but the new interfaces and associated games from Sony and
Microsoft are going to give many shoppers pause moving forward."
Speaking of games, the same prediction market
survey found that the top-selling console games in the U.S. in the fourth
quarter will be: Activision's/Treyarch's Call
of Duty: Black Ops; LucasArts' Star Wars: The Force Unleashed II; Electronic Arts' Medal of Honor; Microsoft's/Bungie's Halo: Reach; and Microsoft's/Lionhead's
Fallout: New Vegas. Disc sales should
range from approximately 11.7 million in the case of Call of Duty: Black Ops down to 4.3 million in the case of Fallout: New Vegas.
The prediction market survey was run in partnership
with GamePro.com, the online arm of the
popular GamePro magazine, an IDG
publication. The Web-based survey was run throughout September and gathered
responses from more than 750 (mostly "core" younger male) console
gamers. The main difference between this prediction market and standard surveys
is that participants were offered incentives based on the accuracy of their
predictions about total market outcomes, and they had the option of viewing
aggregated to-date responses of previous participants before making their
predictions.
More detail, including estimated consoles sales
by platform, are part of two new IDC studies. Likely
U.S. Game Console Sales and Top-Selling Titles by Platform, 4Q10 (Doc #225454)
considers console sales and top 15-selling game discs. Likely
U.S. Advanced Motion Controller Sales Through 1Q11 (Doc #225352)
describes the likely sales trajectory of Wii MotionPlus, Kinect and Move
hardware through the first quarter of 2011.
Contact
For more information, contact:
Lewis Ward
lward@idc.com
508-988-7927
Michael Shirer
press@idc.com
508-935-4200
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