IDC Forecasts Worldwide Mobile Applications Revenues to Experience More Than 60% Compound Annual Growth Through 2014
13 Dec 2010
FRAMINGHAM, Mass., December 13, 2010 - Application developers
have churned out more than 300,000 mobile apps in just over three years. In
2010, mobile apps made the leap from the smartphone to media tablets. In 2011
and beyond, mobile apps will find their way into even more devices, including
connected TVs and, by extension, the connected home. According to a new
International Data Corporation (IDC) forecast, the market
for mobile applications will continue to accelerate as the number of downloaded
apps is expected to increase from 10.9 billion worldwide in 2010 to 76.9
billion in 2014. Worldwide mobile apps revenues will experience similar growth,
surpassing $35 billion in 2014.
One of the most
striking impacts of the extraordinary growth and evolution of the mobile apps
space over the past three years has been the "appification" of broad
categories of interactions and functions in both the physical and the digital
worlds. Apps can turn a smartphone into a physical trainer that keeps track of
exercise levels and even your heartbeat, help cook a meal by walking you
through the meal prep and then tell you when it is fully cooked, monitor your
driving and offer tips to increase gas mileage, turn your phone into a
flashlight, connect you with friends through social networking, find your
location through mapping, offer early forms of virtual reality, automatically
upload and share pictures, scan physical goods through barcode readers, wirelessly
transfer files by physically bumping two devices together, and provide a whole
range of business support from fleet management to payroll.
developers will 'appify' just about every interaction you can think of in your
physical and digital worlds," notes Scott Ellison, vice president, Mobile and Wireless research at IDC.
"The extension of mobile apps to every aspect of our personal and business
lives will be one of the hallmarks of the new decade with enormous
opportunities for virtually every business sector."
The most obvious
beneficiaries of mobile apps are mobile users who utilize mobile apps of almost
every conceivable type. Whether used to kill a few minutes while waiting in
line or to download updated product specs in front of a customer, mobile
applications have the power to change the way we live.
The IDC study, Worldwide and U.S. Mobile Applications, Storefronts, and
Developer 2010 – 2014 Forecasts and Year-End 2010 Vendor Market Shares: The "Appification"
(IDC #225668), provides IDC's current and best estimates for the rapidly
evolving mobile applications market. The report offers application download,
revenue, app developer/storefront revenue splits, and market share estimates
for the major mobile operating systems and mobile app storefronts. The report
also forecasts worldwide and U.S. mobile app downloads and revenues for the
2009-2014 time period. IDC's outlook on this market is informed by continuous
conversations with a wide variety of players in the mobile app. Other sources
of information include company financial and product announcements, and the Appcelerator/IDC
Mobile Developer Report, a quarterly survey of Appcelerator's 70,000+
mobile app developer base.
For more information, contact: