Analyst's Research
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Tom Mainelli
Research Director, Tablets

Team:
Directions 2012 (U.S) Participating Analysts
Worldwide Wireless Communications and Connectivity Technologies Embedded in PCs 2013–2017 Forecast
Linn Huang, Bob O'Donnell, Tom Mainelli, Les Santiago
Jun 2013 - Doc # 241379      Market Analysis
This IDC study tracks and forecasts the worldwide market attach rates for wireless communications and connectivity interfaces and technologies embedded in PCs from 2012 to 2017.: As the world becomes more mobile and connected simult ...
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Apple Unveils New Hardware and Revamped iOS at Worldwide Developer Conference
Ramon T. Llamas, Danielle Levitas, Bob O'Donnell, Tom Mainelli, William Stofega
Jun 2013 - Doc # lcUS24162313      IDC Link
On Monday, June 10, at its Worldwide Developer Conference in San Francisco, Apple strongly answered critics that had begun to question the company's ability to innovate in core areas such as its operating systems and hardware. In a two-hour ...
Tablets Changing the Education Sector in the United States, Major Momentum Underway
David Daoud, Tom Mainelli
May 2013 - Doc # 241239      Insight
This IDC Insight reviews some of the very basic findings of ongoing IDC research focused on the education sector and its consumption and use of client computing and access devices. To extend its existing coverage of notebook and desktop ...
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PC Review: May 2013
Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
May 2013 - Doc # 241067      Update
This IDC update presents findings from IDC's latest research into global PC market as well as analysis of pertinent industry news that occurred in the previous month. In April, IDC released its preliminary worldwide top 10 PC vendor shar ...
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Worldwide and U.S. Tablet 2013–2017 Forecast by Screen Size
Tom Mainelli
Apr 2013 - Doc # 240732      Market Analysis
This IDC study forecasts and analyzes the tablet market by screen size and by operating system in the U.S. and worldwide. It is a supplement to Worldwide and U.S. Tablet 2013–2017 Forecast (IDC #...
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PC Review: April 2013
Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
Apr 2013 - Doc # 240622      Update
This IDC update presents findings from IDC's latest research and analysis. In March, IDC released its worldwide quarterly PC forecast for 4Q12 (see Worldwide PC Market: 4Q12 Review and 2012 Summary (IDC #...
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Worldwide and U.S. Tablet 2013–2017 Forecast
Tom Mainelli
Apr 2013 - Doc # 240362      Market Analysis
This IDC study forecasts and analyzes the worldwide tablet market by region. It updates and supersedes Worldwide and U.S. Tablet 2012–2016 Forecast Update: December 2012 (IDC #...
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Worldwide eReader 2013–2017 Forecast
Tom Mainelli
Apr 2013 - Doc # 240503      Market Analysis
This IDC study forecasts and analyzes the worldwide ereader market by region. It supersedes Worldwide and U.S. eReader 2012–2016 Forecast Update: December 2012 (IDC #...
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PC Review: March 2013
Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
Mar 2013 - Doc # 239955      Update
This IDC update presents findings from IDC's latest research as well as analysis of key industry events. In February, IDC released its historical data for 4Q12. The worldwide PC market contracted by 8.3% YoY, and shipments fell short of ...
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Smart Connected Devices: Competing in the Multidevice Era
Tom Mainelli
Mar 2013 - Doc # DR2013_T5_TM      Event Proceeding
The following was presented at the IDC Directions conferences in Santa Clara and Boston in March 2013.

PC Review: February 2013
Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
Feb 2013 - Doc # 239433      Update
This IDC update presents findings from IDC's latest research pertaining to the global PC industry as well as analysis of key industry events that occurred within the previous month. In January, PC companies as well as other electronics v ...
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IDC Predictions 2013: What's Next in Consumer Markets?
Danielle Levitas, Matt Davis, Jonathan Gaw, Linn Huang, Greg Ireland, John Jackson, Ramon T. Llamas, Tom Mainelli, Bob O'Donnell, William Stofega, Lewis Ward, Karsten Weide
Feb 2013 - Doc # WC20130117      Event Proceeding
This IDC Web Conference presents the outlook of IDC's Consumer Technology analysts for key device, service, and media markets. Questions to be addressed include the following::
  • How will consumer mobile device adoption and usage
  • ...
    Worldwide and U.S. Phone, Tablet, and PC 2013 Top 10 Predictions
    William Stofega, Ramon T. Llamas, Tom Mainelli, Bob O'Donnell, Linn Huang, David Daoud
    Jan 2013 - Doc # 239155      Top 10 Predictions
    This IDC study presents IDC's prognostications in the year ahead and analyzes various major segments of the consumer market, including mobile phones, tablets, and PCs.: "Many in the technology industry have shifted their attention f ...
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    Apple’s Fiscal 1Q13 Earnings: Strong Revenue Overshadowed by Reduced Profit Growth
    Rajani Singh, David Daoud, Ramon T. Llamas, Tom Mainelli, William Stofega
    Jan 2013 - Doc # lcUS23922713      IDC Link
    Apple announced financial results for its fiscal 2013 first quarter ended December 29, 2012, with many impressive announcements but also with some areas of concerns. Although the company shipped significant volumes of iPhones and iPads, its ...
    CES 2013: The Home Gets Smarter
    Linn Huang, Tom Mainelli, Ramon T. Llamas, Bob O'Donnell, Annabelle Hsu
    Jan 2013 - Doc # 239133      Insight
    This IDC Insight presents our coverage of PCs, tablets, smartphones, and TVs at the 2013 Consumer Electronics Show in Las Vegas. Many vendors exhibited their products as part of a connected ecosystem. Devices seamlessly accessed, shared, ...
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    Worldwide and U.S. Consumer 2013 Top 10 Predictions
    Karsten Weide, William Stofega, Greg Ireland, Lewis Ward, Ramon T. Llamas, Matt Davis, Tom Mainelli, Jonathan Gaw, Danielle Levitas, Bob O'Donnell, Linn Huang, John Jackson
    Jan 2013 - Doc # 239105      Top 10 Predictions
    This IDC study presents IDC's prognostications and major themes for consumer technology research in 2013 and analyzes various major segments of the consumer market, including consumer mobile devices, platforms and services, games, video ...
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    PC Review: January 2013
    Bob O'Donnell, Tom Mainelli, Linn Huang, David Daoud, Rajani Singh
    Jan 2013 - Doc # 238988      Update
    This IDC update presents IDC's latest research and includes analyses of the global PC industry in 2012 and our outlook heading into 2013. In 2012, PC makers struggled with a weak global market characterized by economic malaise across mos ...
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    Worldwide and U.S. Tablet 2012–2016 Forecast Update: December 2012
    Tom Mainelli
    Dec 2012 - Doc # 238665      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide tablet market by region. It updates and supersedes Worldwide and U.S. Tablet 2012–2016 Forecast Update: September 2012 (IDC #...
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    Worldwide and U.S. eReader 2012–2016 Forecast Update: December 2012
    Tom Mainelli
    Dec 2012 - Doc # 238740      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide ereader market by region. It supersedes Worldwide and U.S. eReader 2012–2016 Forecast Update: September 2012 (IDC #...
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    Market Analysis Perspective: U.S. and Worldwide Mobile Connected Devices, 2012
    Tom Mainelli
    Dec 2012 - Doc # 238675      IDC Presentation: Forecast
    This IDC Presentation explores the current and forecast markets for tablets and ereaders. It contains both worldwide and regional forecast data.

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    PC Review: December 2012
    Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
    Dec 2012 - Doc # 238427      Update
    This IDC update presents findings from IDC's latest research as well as analysis of key industry events that occurred in the month of November. In November, IDC released its latest commercial PC survey (IDC's 2012 Commer ...
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    IDC Predictions 2013: Competing on the 3rd Platform
    Frank Gens, Christian A. Christiansen, Christopher Chute, Lynne A. Dunbrack, Michael Fauscette, Greg Girard, Ramon T. Llamas, Robert P. Mahowald, Tom Mainelli, Rohit Mehra, Ashish Nadkarni, Bob O'Donnell, Jed Scaramella, Karsten Weide, Meredith Whalen, Richard L. Villars
    Nov 2012 - Doc # WC20121129      Event Proceeding
    The information and communications technology (ICT) industry is in the midst of a shift — once every 20–25 years — to a new technology platform for growth and innovation. IDC calls it the 3rd platform, built on mobile devices and apps, c ...
    Sinofsky Out: Surprise or Not?
    Al Gillen, Tom Mainelli
    Nov 2012 - Doc # lcUS23786712      IDC Link
    The sudden departure of Steven Sinofsky adds significant fuel to the firestorm discussion of whether Windows 8 will be successful or — intentional or not — casts a cloud over the Windows 8 product only two weeks after the formal launch of t ...
    PC Review: November 2012
    Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
    Nov 2012 - Doc # 237750      Update
    This IDC update presents findings from IDC's latest research as well as analysis of key industry events that occurred in October. In October, IDC released its tracker figures for 3Q12. PC vendors shipped 88.4 million units into the globa ...
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    T-Mobile USA Unveils Its New Smartphone and Tablet Lineup for 4Q12
    Ramon T. Llamas, Bob O'Donnell, Tom Mainelli, William Stofega
    Oct 2012 - Doc # lcUS23769912      IDC Link
    At an exclusive invite-only event on Monday, October 29, in New York City, T-Mobile unveiled its new smartphones tablets for 4Q12. These include:Google Nexus 7HTC Windows Phone 8XLG Nexus 4LG Optimus L9Nokia Lumia 810Samsung Galaxy Note IIS ...
    Apple’s FY 4Q12 Earnings: Well Set for the Holiday Season
    Rajani Singh, Ramon T. Llamas, Tom Mainelli, William Stofega
    Oct 2012 - Doc # lcUS23756912      IDC Link
    Despite challenging macro conditions and lackluster consumer demand in the broad computing and device market, Apple continues to perform well relative to its competitors. The company announced financial results for its fiscal 2012 fourth qu ...
    Apple "Mini" Event Brings Major Product Line Refresh
    Tom Mainelli, Bob O'Donnell
    Oct 2012 - Doc # lcUS23749812      IDC Link
    Apple announced several new iPads and Macs at its press event on Tuesday, October 23, including its long anticipated 7.9in. iPad mini. The iPad mini starts at $329, a notably higher price than many expected. By setting its entry-level, non- ...
    Worldwide and U.S. eReader 2012–2016 Forecast Update: October 2012
    Tom Mainelli
    Oct 2012 - Doc # 237352      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide ereader market by region. It supersedes Worldwide and U.S. eReader 2012–2016 Forecast Update: June 2012(I ...
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    Microsoft Tablet Pricing Surfaces
    Tom Mainelli, Bob O'Donnell
    Oct 2012 - Doc # lcUS23738512      IDC Link
    Microsoft unveiled pricing for its 10.6-inch, WiFi-only Surface RT tablet Tuesday: $499 for the 32GB tablet, $599 for the 32GB tablet with a keyboard cover, and $699 for the 64GB tablet with keyboard cover. The pricing for the tablet isn’t ...
    Worldwide Touch Penetration in PCs 2012–2016 Forecast: The Human Interface
    Linn Huang, Tom Mainelli, Bob O'Donnell
    Oct 2012 - Doc # 237261      Market Analysis
    This IDC study tracks and forecasts the worldwide market attach rate (aka penetration rate) for touchscreen technologies shipping in desktop and portable PCs from 2011 through 2016.: With PC ASPs plummeting in recent years, and with ...
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    Worldwide and U.S. Tablet 2012–2016 Forecast Update: September 2012
    Tom Mainelli
    Oct 2012 - Doc # 237222      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide tablet market by region. It updates and supersedes Worldwide and U.S. Media Tablet 2012–2016 Forecast Update: June 2012 (IDC #...
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    PC Review: October 2012
    Linn Huang, Tom Mainelli, Bob O'Donnell, David Daoud, Rajani Singh
    Oct 2012 - Doc # 237260      Update
    This IDC update presents findings from IDC's Worldwide PC 20122016 Forecast Update: September 2012 (IDC #...
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    PC Review: September 2012
    Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
    Sep 2012 - Doc # 236782      Update
    This IDC update presents findings from Worldwide PC Market: 2Q12 Review (IDC #) as well as analyses of HP's fiscal third-quarter and Dell's fiscal second-quarter earnings reports. The worldwide PC market remained sof ...
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    Apple Takes the iPhone to the Next Level with the iPhone 5
    William Stofega, Ramon T. Llamas, Bob O'Donnell, Stephen D. Drake, Tom Mainelli
    Sep 2012 - Doc # lcUS23690912      IDC Link
    On Wednesday, September 12, Apple unveiled the iPhone 5. In keeping with previous releases, company CEO Tim Cook dubbed the iPhone 5 "the most beautiful product we have ever made," featuring changes to its hardware design as well as enhance ...
    Amazon Looks to Disrupt the Tablet Market (Again) with New Kindles
    Bob O'Donnell, Tom Mainelli
    Sep 2012 - Doc # lcUS23680712      IDC Link
    Amazon announced new Kindle Fire tablets today at typically aggressive price points: $159 for a refreshed version of the current 8GB 7-inch device; $199 for a new, thinner 7-inch HD version with a front-facing camera and 16GB of storage ($2 ...
    PC Review: August 2012
    Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
    Aug 2012 - Doc # 236393      Update
    This IDC update presents findings from IDC's U.S. PC Market Top 10 Update: 2Q12 (forthcoming) as well as analysis of major industry activities that occurred in the month of July. In July, Apple's earnin ...
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    PC Review: July 2012
    Linn Huang, Bob O'Donnell, Tom Mainelli, David Daoud, Rajani Singh
    Aug 2012 - Doc # 235876      Update
    This IDC update presents an overview of significant events in the PC industry in June 2012. This document includes insight from IDC's Worldwide PC Market: 4Q11 Review (IDC #...
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    Worldwide Enterprise Thin Client 2012–2016 Forecast and Analysis
    Steven Buehler, Tom Mainelli
    Aug 2012 - Doc # 235691      Market Analysis
    This IDC study provides an overview of the worldwide market for enterprise thin clients, which are network-based computing devices without local storage that are used in business environments. This document discusses the market size for ...
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    Apple FY 3Q12 Earnings: Positive Performance But Challenges Ahead
    David Daoud, Rajani Singh, Ramon T. Llamas, Tom Mainelli, William Stofega
    Jul 2012 - Doc # lcUS23622012      IDC Link
    Apple announced financial results for its fiscal third-quarter 2012 ended June 30, 2012. The company posted quarterly revenue of $35.0 billion (23% Y/Y growth) and quarterly net profit of $8.8 billion (21% Y/Y growth).These results indicate ...
    Worldwide and U.S. eReader 2012–2016 Forecast Update: June 2012
    Tom Mainelli
    Jul 2012 - Doc # 236075      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide ereader market by region. It supersedes Worldwide and U.S. eReader 2012–2016 Forecast (IDC #...
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    Worldwide and U.S. Media Tablet 2012–2016 Forecast Update: June 2012
    Tom Mainelli
    Jul 2012 - Doc # 235681      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide media tablet market by region. It updates and supersedes Worldwide and U.S. Media Tablet 2012–2016 Forecast (IDC #...
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    Microsoft Announces Surface-Branded Windows 8 and Windows RT Tablets
    Tom Mainelli, Al Gillen, Danielle Levitas
    Jun 2012 - Doc # lcUS23550112      IDC Link
    Microsoft announced plans Monday to launch two self-branded tablets — one called Surface for Windows RT and one called Surface for Windows 8 Pro — later this year. The announcement, made at an invitation-only press event reminiscent of past ...
    VIZIO Announces Entry into PC Market with Style
    David Daoud, Danielle Levitas, Steven Buehler, Tom Mainelli
    Jun 2012 - Doc # lcUS23546512      IDC Link
    Following the initial announcement to launch a line of PCs at CES 2012, flat-panel TV and computer accessory manufacturer VIZIO, headquartered in Irvine, California, announced the release of its lineup of personal computers. The new VIZIO P ...
    Worldwide and U.S. eReader 2012–2016 Forecast
    Tom Mainelli
    Apr 2012 - Doc # 234464      Market Analysis
    This IDC study forecasts and analyzes the worldwide ereader market by region. It supersedes Worldwide and U.S. eReader 2011–2015 Forecast Update: December 2011(IDC #...
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    Worldwide and U.S. Media Tablet 2012–2016 Forecast
    Tom Mainelli
    Apr 2012 - Doc # 234290      Market Analysis
    This IDC study forecasts and analyzes the worldwide media tablet market by region. It updates and supersedes Worldwide and U.S. Media Tablet 2011–2015 Forecast Update: December 2011 (IDC #...
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    Dell Acquires Wyse to Provide End-to-End Desktop Virtualization
    Brett Waldman, Steven Buehler, Tom Mainelli
    Apr 2012 - Doc # lcUS23421112      IDC Link
    On Monday, April 2, 2012, Dell (Round Rock, Texas) announced its intent to acquire Wyse Technology (San Jose, Califonia), best known for its thin client products. Dell has been working diligently over the past two to three years building ou ...
    Apple Raises the Bar with Next-Generation iPad
    Tom Mainelli, Bob O'Donnell
    Mar 2012 - Doc # lcUS23366012      IDC Link
    Apple introduced the latest version of its popular iPad tablet in San Francisco today, and despite its third-generation lineage, the company chose to simply call it the new iPad. That simplified name — instead of the expected iPadHD or iPad ...
    Windows 8 on ARM: Important New Disclosures
    Al Gillen, Tom Mainelli, Al Hilwa
    Feb 2012 - Doc # lcUS23318012      IDC Link
    Microsoft quietly made several Windows 8 on ARM (WOA) announcements that could help redraw the PC and media tablet markets over the course of the next two years. In a blog post that went live February 9, Windows client chief Steven Sinofsky ...
    Worldwide and U.S. eReader 2011–2015 Forecast Update: December 2011
    Tom Mainelli
    Feb 2012 - Doc # 232952      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide ereader market by region. It updates and supersedes Worldwide and U.S. eReader 2011–2015 Forecast Update: November 2011 (IDC #...
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    Worldwide Personal Computing and Mobile Connected Devices 2012 Top 10 Predictions
    Steven Buehler, Bob O'Donnell, Rajani Singh, David Daoud, Tom Mainelli, Linn Huang
    Feb 2012 - Doc # 232869      Top 10 Predictions
    This IDC study provides IDC's top 10 predictions for the worldwide personal computing and mobile connected devices markets in 2012. Each prediction is followed by analysis and the rationale behind it. This document offers the views of ID ...
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    CES 2012 Media Tablet Roundup
    Tom Mainelli
    Feb 2012 - Doc # 232995      Insight
    This IDC Insight provides a summary of the major media tablet developments and product announcements made in January 2012 at the CES trade show in Las Vegas.

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    Worldwide and U.S. Media Tablet 2011–2015 Forecast Update: December 2011
    Tom Mainelli
    Feb 2012 - Doc # 232805      Forecast Update
    This IDC Forecast Update forecasts and analyzes the worldwide media tablet market by region. It updates and supersedes Worldwide and U.S. Media Tablet 2011–2015 Forecast Update: October 2011 (IDC #...
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    IDC Predictions 2012: Consumer - More Mobile, More Connected
    Danielle Levitas, Irene Berlinsky, Scott Ellison, Jonathan Gaw, Greg Ireland, Carrie MacGillivray, Tom Mainelli, Bob O'Donnell, William Stofega, Lewis Ward, Karsten Weide, Christopher Chute, Suzanne Hopkins, Linn Huang, Ramon T. Llamas
    Feb 2012 - Doc # WC20120126      Event Proceeding
    Join IDC's Consumer Technology analysts as they present the top consumer predictions for 2012. In this Web conference, IDC will share its outlook for key device, service, and media markets. Some key questions to be discussed include:: ...
    Worldwide and U.S. Consumer 2012 Top 10 Predictions
    Jonathan Gaw, Danielle Levitas, Carrie MacGillivray, Karsten Weide, Scott Ellison, Ramon T. Llamas, Tom Mainelli, Suzanne Hopkins, Lewis Ward, Greg Ireland, David Daoud, Christopher Chute, Irene Berlinsky, William Stofega
    Jan 2012 - Doc # 232880      Top 10 Predictions
    This IDC study presents IDC's consumer prognostications and major themes for 2012 and analyzes various major segments of the consumer market, including games, video, consumer mobile devices, applications and services, consumer PCs and me ...
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    2012 CES: Products, Themes, and Comments
    Steven Buehler, Tom Mainelli, Linn Huang
    Jan 2012 - Doc # 232833      Insight
    This IDC Insight discusses the 2012 Consumer Electronics Show, held in Las Vegas, Nevada, which offers industrywide insights into the overarching industry issues and the underlying themes and products that will drive the market for the n ...
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    Snapshot: U.S. Media Tablet Owners' App Habits
    Tom Mainelli, Scott Ellison
    Dec 2011 - Doc # 232202      Survey
    This IDC study looks at the results of IDC's 2011 Media Tablet Survey, fielded in December 2011 in the United States, the United Kingdom, China, Germany, and Brazil, which is the basis for the upcoming Media Tablet Multiclient Stu ...
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