IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
本IDC技术买家演示将为技术领导者介绍有关如何利用生成式人工智能(GenAI)为企业创造价值的指南和关键考虑因素。该指南概述了企业如何开始使用GenAI以及如何建立能带来最高业务价值的GenAI场景。领导者们会想方设法建立企业安全护栏并开展适当的风险评估。首席信息官(CIO)和首席技术官(CTO)不可以阻挡GenAI的发展,只能细心指导如何将GenAI集成到企业技术中。
科技行业赶上了一个开创性时刻。从来没有哪项技术像生成式AI这样在刚出现时就有这么多高管为其站台、有如此明确定义的业务成果且有如此多的用户踊跃采用。IDC发现,全球已有三分之一的企业在大力投资GenAI。技术领导者需要及早采取行动,才不至在竞争中落后。同时,企业必须以负责任的态度有效采用生成式AI,才能获得最佳价值并避免意外风险。
IDC人工智能和自动化研究副总裁Ritu ...
This IDC Tech Buyer Presentation provides a decision tree framework that lays out path for evaluating the cost, timing, and skills factors across the full spectrum of consume/construct options. It provides deeper insights into the additional ...
This IDC Perspective provides a definitive overview of the generative AI (GenAI) pricing models to help IT and sourcing professionals budget for GenAI deployments across multiple types of use cases. The generative AI pricing landscape is ...
This IDC Survey is based on the full international set of respondents of IDC's Worldwide CEO Survey, conducted in January and February 2024. This year's theme is "leadership in the age of AI everywhere." ...
This IDC Perspective summarizes IDC's Global CIO Advisory Board discussion on sustainability strategies, particularly in the age of AI everywhere. Speakers included chief sustainability officer, human rights officer, and head of Digital ...
本IDC研究报告介绍了IDC对2024年CIO议程的十大预测。
IDC CIO/CXO信息科技智库服务咨询与研究集团副总裁Daniel Saroff表示,"这十大预测构成了一份战略性框架,帮助CIO在未来五年内领导其组织度过一个加速变革和颠覆的时期。同时也阐述了IDC对IT部门将要经历的10个重大转变的展望,助力IT高管制定战略规划。"
This IDC Survey is based on the full international set of respondents of IDC's Worldwide CEO Survey, conducted in January and February 2024. This year's theme is "Leadership in the age of AI everywhere." ...
本IDC技术买家演示文稿介绍了13个不同业务职能的关键场景示例。根据IDC的定义,场景是以能交付可衡量成果的技术为基础的企业投资项目。生成式AI(GenAI)应用场景主要分为三类:与工作任务相关的生产力场景;面向特定部门或职能部门(营销、销售、采购等)的业务职能场景;以及面向特定行业的场景。每一类场景都有自己的内用和外用场景,且每个场景都有自己的潜在风险等级和业务影响,任何企业在开始自己的GenAI之旅前,都需要将这些风险和影响纳入自己的场景优先顺序框架中。
This IDC Market Presentation is the first in a three-part series providing IDC's initial coverage of the generative AI (GenAI) use case landscape. The objective of this document is to help provide a basic definition of a use case based on ...
This IDC Tech Buyer Presentation describes examples of key business function use cases for 13 different business functions. IDC defines a use case as a business-funded initiative enabled by technology that delivers a measurable outcome. ...
This IDC Tech Buyer Presentation is a primer on the adoption of generative AI (GenAI) and the leading GenAI use cases for six key industry segments: finance, energy, manufacturing, health and life sciences, government, and retail. Priorities, ...
This IDC Survey is based on an international set of respondents from IDC's Worldwide C-Suite Tech Survey, conducted in September 2023, and includes 448 respondents. This document focuses on c-suite road maps to implement GenAI into ...
In a remarkable turn of events, start-up OpenAI's board ousted the company's CEO and Co-Founder Sam Altman, and kicked off a period of drama and uncertainty about how the company itself, and its generative pretrained transformer (GPT) technology ...
本IDC市场演示报告展示了2023年4月开展的CIO快速调查中的关键发现,并重点介绍了IDC分析师团队对这些调查发现的分析和洞察。本次调查访问了来自北美、西欧、中东、非洲以及亚太地区的82名CIO受访者。本次调查重点调查客户体验(CX),了解谁在推动和投资CX项目,以及CX技术投资的优先顺序,并深入了解企业从客户数据中获得的方法和价值。
This IDC Tech Buyer Presentation provides tech leaders with guidance on key considerations for building value for the organization with generative artificial intelligence (GenAI). The guide outlines a path for getting started with GenAI ...
This IDC Survey is based on the full international set of respondents of IDC’s Worldwide C-Suite Tech Survey, conducted in August and September 2023. Respondents included 895 organizations, with 300 respondents from North America, ...
This IDC Perspective summarizes the discussion shared by IDC’s Global CIO Advisory Board members on the impact of generative AI technology on the software development life cycle. Data and insights from IDC’s U.S. ...
This IDC study provides IDC's top 10 predictions for CIOs to have on their agenda in 2024.
"These predictions provide a strategic context that will enable CIOs to lead their organizations through a period of accelerated change and ...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most ...
This IDC Market Presentation showcases the findings from the CIO Quick Poll that ran in September 2023 and highlights key insights from the IDC analyst team in association with the survey findings. This poll includes 97 CIO respondents from ...
This IDC Survey is based on the full international set of respondents of IDC's Worldwide C-Suite Tech Survey, conducted in August and September 2023. Respondents included 895 organizations with 300 respondents from North America, ...
本IDC PlanScape为业务和技术领导者介绍生成式人工智能(GenAI)技术的发展背景,以及制定AI战略以将业务转向未来AI无处不在时代所必须具备的一系列特征。本报告回答了什么是GenAI以及GenAI为什么是未来关键技术等问题,指出了对投资和使用GenAI具有基础性作用的关键活动,带读者了解如何安排GenAI场景的优先顺序才能获得成功,并指出了实现GenAI当前和未来三年价值涉及的利益相关者。
IDC思想领导力研究副总裁Phil Carter表示:“随着AI进入企业的各个业务和技术部门,行业的发展出现了根本性转变,IDC认为,每位CEO都需要制定AI战略,而生成式AI是起点。最好快点开始。我们希望这个框架能帮助每个企业发展自己的'业务影响之路。”
...This IDC PlanScape provides business and technology leaders with a background on where generative artificial intelligence (GenAI) technologies are in their evolution and the set of characteristics needed to develop an AI strategy to transform ...
This IDC Perspective summarizes the discussion shared by IDC's Global CIO Advisory Board members on the CIO-CFO relationship. Data and insights from IDC's CEO Study and IDC's C-Suite Survey was shared by Tony Olvet, ...
This IDC Market Note provides an overview of the recently announced Salesforce Einstein GPT Trust Layer. This also explains what the Einstein GPT Trust Layer actually is, and how this should fit into an organization's adoption of generative ...