The following was presented at the IDC Directions conferences in Santa Clara and Boston in March 2013.

This IDC study is part of IDC's annual top 10 predictions series and focuses on the outlook for the chief marketing officer (CMO) job role. The theme of the study is that the CMO of the future will have to be a "master of data" — capable ...

In a year of rapid-fire acquisitions by Oracle in the CRM applications market, and despite Larry Ellison's assertion that there would be no more, the company has gotten one more in under the wire with the agreement to acquire marketing plat ...

This IDC Insight discusses IDC's Sales Leadership meeting. IDC's Sales and CMO Advisory teams hosted over 50 senior sales and marketing executives at The Back Bay Hotel in Boston, on October 16 and 17, 2012. Both sales and marketing exec ...

This IDC study describes the 2012 EAG Buyer Experience Survey (offered as part of IDC's Sales Advisory and CMO Advisory Practices), which analyzes IT buyer experiences when buying from IT vendors. This guidanc ...

This IDC study discusses IDC's 2012 Marketing Automation Maturity Survey results based on detailed responses by 21 large software, hardware, services, and communications companies representing more than $100 billion in revenue.

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This IDC study provides marketers with the strategic guidance and insight needed to achieve best-in-class channel marketing..: "Social, mobile and, especially, cloud-based solutions are fundamentally reshaping the IT channel," accor ...

This IDC Insight is a summary of IDC's Sales Leadership Board meeting held on February 29 and March 1, 2012, in San Jose, California, with sales and sales operations executives from leading technology firms. This meeting is a deliverable ...

This IDC Insight describes key issues for getting started with marketing automation. It is based on a discussion — conducted via phone on January 19, 2011 — among clients in the initial phases of planning or deployment. Key learning incl ...

This IDC Insight profiles the sales enablement work done at T-Systems, a global information and communications technology company. IDC believes that the T-Systems project exemplifies best practice in sales enablement (SE) for project man ...