In a year of rapid-fire acquisitions by Oracle in the CRM applications market, and despite Larry Ellison's assertion that there would be no more, the company has gotten one more in under the wire with the agreement to acquire marketing plat ...
In the pre-brief for the announcement at Cloudforce, salesforce.com included a graphic of a tweet with the following content: "Hey #mobile peeps! Loving the new HP #makeitmatter video! Thinking about getting a tablet. Anyone know when the ...
This link assesses a flurry of acquisitions in the Social CRM space and their expected impact on the marketing budgets of European organizations moving forward. Most of this activity has been driven by Oracle, with its acquisitions of Vitru ...
The rapid fire acquisitions conducted this week and last by Oracle, then salesforce.com, and then Oracle again are shining a bright light on marketing automation with a social flair. As the social business movement has grown and become esta ...
