SMB Team

Hitoshi Ichimura

Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    The IDC Market Note discusses Dynatrace’s launch of its AI Observability and Data Observability offerings, designed for large language models (LLMs) and generative AI. The offerings aim to enhance data quality and reduce false positives, wh...
  • By:  Shari Lava Loading

    This IDC Survey Spotlight examines the level of value being delivered today by AI-enhanced applications including automation and integration tools. It also reviews the top benefits being received today and assesses how competently tech buye...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the important application performance management (APM) capabilities considered by enterprises in the Asia/Pacific market.The survey results were tabulated from IDC's 2023 Asia/Pacific Software Survey. In t...
  • By: 

    • Sudhir Rajagopal Loading
    • Dhiraj Pramod Badgujar Loading
    • Shari Lava Loading
    • Amy Loomis, Ph.D. Loading
    This IDC Perspective introduces the concept of an experience-orchestrated (X-O) business, which aims to deliver shared experience value powered by intelligence. It emphasizes the need for organizations to evolve from siloed digital transfor...
  • By: 

    • Lavanya Jindal Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey is based on the Asia/Pacific set of marketing respondents of IDC's Worldwide C-Suite Tech Survey, conducted in fall 2023. The overall Asia/Pacific (including Japan) (APJ) set is of 295 respondents, while there are 35 APJ mar...
  • By: 

    • Lavanya Jindal Loading
    • Supriya Deka Loading
    This IDC Survey Spotlight explores data from IDC's Digital-Native Business Survey 2022 (APJ N = 571), identifying the top technology priorities for digital-native businesses (DNBs), and how do these vary across different DNB segments — star...
  • By: 

    • Mickey North Rizza Loading
    • Simon Ellis Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Tech Buyer Presentation is focused on assessing the readiness of an organization to move toward becoming an experience-orchestrated (X-O) business. An experience-orchestrated business uses AI-enabled technology to optimize journeys...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation provides a comprehensive overview of the evolving dynamics, challenges, and opportunities in venture capital (VC) funding for digital-native businesses (DNBs) in the Asia/Pacific region, guiding stakeholders in navigat...
  • By: 

    • Simone De Bruin
    • Martina Longo Loading
    • Supriya Deka Loading
    This IDC Market Presentation provides an outlook on future trends for digital-native businesses (DNBs) worldwide, starting from market trends for the current year.This presentation highlights 10 future digital-native trends on a three-year ...
  • By: 

    • Mickey North Rizza Loading
    • Bo Lykkegaard Loading
    • Daniel-Zoe Jimenez Loading
    • Robert Parker Loading
    SAP recently announced its 4Q23 and full-year 2023 results. All results discussed in this document will be non-IFRS at constant currencies unless otherwise specified, and all SAP outlook numbers are in constant currency.

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