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Santa Clara, CA
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Transformation Everywhere: Battles for Leadership in the 3rd Platform Era
For years, IDC has examined and forecast the IT industry's massive and disruptive shift to its 3rd Platform - a platform of innovation and growth built on the four technology pillars of cloud, mobile ...
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Directions2014 Agenda Highlights

4 IDC keynotes
24 Track breakout sessions
6 Breakfast and lunch sessions
30+ Analyst-hosted lunch tables
60+ Analysts available for 1-1s
2014 Agenda

Directions2014 Featured Keynote

Bob Metcalfe
Inventor of Ethernet, founder of 3Com, and Professor of Innovation at The University of Texas at Austin

Directions2014 Analysts for 1-to-1 Meetings

These IDC and Insights analysts will be available for private one-to-one meetings to answer questions and offer strategic advice. Sign-up is onsite (first come, first served) at the Analyst Connection Kiosk.
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Cushing Anderson
Program Vice President, Project-Based Services
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Sathya Atreyam
Research Manager
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Melinda-Carol Ballou
Program Director, Application Life-Cycle Management & Executive Strategies
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Darren Bibby
Program Vice-President, Channels and Alliances Research
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Raymond Boggs
Vice President, Small and Medium Business Research
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Rob Brothers
Program Director, Software and Hardware Support Services
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Brad Casemore
Research Director, Datacenter Networks
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Nav Chander
Research Manager, Enterprise Telecom
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Gary Chen
Research Manager, Cloud and Virtualization System Software
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Christian A. Christiansen
Program Vice President, Security Products and Services
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Christopher Chute
Research Vice President, Global SMB Cloud and Mobility, Digital Imaging Practices
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Brian E. Clarke
Vice President, Pricing and Leasing Evaluation Services
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Steve Conway
Research Vice President, High Performance Computing
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Rich Costello
Senior Research Analyst, Enterprise Communications Infrastructure
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Jason Cunliffe
Vice President, Thought Leaderhip and Sales Enablement Practices
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Michael DeHart
Director, ConsumerScape 360 and Consumer Primary Research
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Christine Dover
Research Director, Enterprise Applications and Digital Commerce
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Abhi Dugar
Research Manager
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Simon Ellis
Practice Director
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Michael Fauscette
Group Vice President, Software Business Solutions
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Kitty Fok
Managing Director, IDC China
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Al Gillen
Program Vice President, Servers and System Software
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Ron Glaz
Program Director, Hardcopy Peripherals: Software and Services
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Tim Grieser
Program Vice President, Enterprise System Management Software
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Al Hilwa
Program Director, Application Development Software
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Paul Hughes
Program Director, Storage and Data Management Services
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John Jackson
Research Vice President, Mobile & Connected Platforms
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Earl C. Joseph, Ph.D.
Program Vice President, High-Performance Computing
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Amy Konary
Research Vice President, Software Licensing, Provisioning, and Delivery
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Jennifer Koppy
Research Director, Datacenter Management
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Danielle Levitas
Group Vice President and General Manager, Consumer, Broadband and Digital Marketplace
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Amy Lind
Research Manager, Broadband, Enterprise Voice & IP Communications Services, and Unified Communications
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Carrie MacGillivray
Program Vice President, Mobile Services, IoT and Network Infrastructure
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Robert P. Mahowald
Program Vice President, SaaS and Cloud Services
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Tom Mainelli
Program Vice President, Devices & Displays
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Rohit Mehra
Vice President, Network Infrastructure
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Sam Melnick
Senior Research Analyst
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Mario Morales
Program Vice President, Semiconductors and EMS
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Henry D. Morris
Senior Vice President, Worldwide Software, Services, and Sales and Marketing Executive Advisory Research Groups
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Courtney Munroe
Group Vice President of WW Telecommunications, Mobility & Network Infrastructure
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Gerry Murray
Research Manager
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Ashish Nadkarni
Research Director, Storage Systems
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Lisa Nagamine
Research Manager, WW Services Trackers
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Sandra Ng
Group Vice President, Practice Group, IDC Asia/Pacific
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Laura Nurzynski
Group VP, Global Go-to-Market & Sales Enablement Services
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Carl W. Olofson
Research Vice President, Application Development and Deployment
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Michael J. Palma
Research Manager, Semiconductor Consumer Devices and Electronic Manufacturing Services
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Robert Parker
Group Vice President
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Randy Perry
Vice President, Business Value Consulting
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Melanie Posey
Research Vice President, Hosting & Managed Network Services
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Amita Potnis
Senior Research Analyst
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Joseph C. Pucciarelli
Group Vice President & IT Executive Advisor
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Shane Rau
Research Vice President, Computing Semiconductors
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Ryan Reith
Program Director, Mobile Device Tracker
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Christina Richmond
Program Director, Security Services
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Leslie Rosenberg
Research Director, Network Life-Cycle Services
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Les Santiago
Research Director
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Jed Scaramella
Research Director, Servers and Datacenters
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Kathleen Schaub
Vice President Research, CMO Advisory Service
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David Schubmehl
Research Director
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Rebecca Segal
VP, Global Services Markets and Trends
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Rajani Singh
Senior Research Analyst
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Kuba Stolarski
Research Manager; Servers, Virtualization and Workloads
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David Tapper
Vice President, Outsourcing and Offshore Services
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Vanessa Thompson
Research Director, Enterprise Social Networks and Collaborative Technologies
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Mary Johnston Turner
Research Vice President, Enterprise System Management Software
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Nina Turner
Research Manager
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Vernon Turner
Senior Vice President of IDC's Enterprise Infrastructure, Consumer, Network, Telecom and Sustainability Research
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Michael Versace
Global Research Director
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Dan Vesset
Program Vice President, Business Analytics & Big Data
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Richard L. Villars
Vice President, Datacenter & Cloud
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Lewis Ward
Research Director, Gaming
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Natalya Yezhkova
Research Director, Storage Systems
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Cushing Anderson
Program Vice President, Project-Based Services
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Sathya Atreyam
Research Manager
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Melinda-Carol Ballou
Program Director, Application Life-Cycle Management & Executive Strategies
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Darren Bibby
Program Vice-President, Channels and Alliances Research
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Raymond Boggs
Vice President, Small and Medium Business Research
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Angèle Boyd
Group VP, General Manager , Imaging/Output Document Solutions & SMB
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Rob Brothers
Program Director, Software and Hardware Support Services
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Cynthia Burghard
Research Director, Accountable Care Organizations
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Brad Casemore
Research Director, Datacenter Networks
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Nav Chander
Research Manager, Enterprise Telecom
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Gary Chen
Research Manager, Cloud and Virtualization System Software
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Christian A. Christiansen
Program Vice President, Security Products and Services
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Christopher Chute
Research Vice President, Global SMB Cloud and Mobility, Digital Imaging Practices
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Brian E. Clarke
Vice President, Pricing and Leasing Evaluation Services
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Ruthbea Yesner Clarke
Research Director, Smart Cities Strategies
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Liz Conner
Research Manager: Storage Systems, PELS, and Storage in the Cloud
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Steve Conway
Research Vice President, High Performance Computing
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Jason Cunliffe
Vice President, Thought Leaderhip and Sales Enablement Practices
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Matt Davis
Program Director, Consumer Multiplay Services
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Marc DeCastro
Research Director, Consumer Banking
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Mukesh Dialani
Research Director, BPO and Engineering Services
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Christine Dover
Research Director, Enterprise Applications and Digital Commerce
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Michael Fauscette
Group Vice President, Software Business Solutions
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Iris Feng
Senior Research Analyst, Storage Systems and Software
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Al Gillen
Program Vice President, Servers and System Software
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Ron Glaz
Program Director, Hardcopy Peripherals: Software and Services
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Nolan Greene
Research Analyst, Network Infrastructure
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Tim Grieser
Program Vice President, Enterprise System Management Software
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Judy Hanover
Research Director, Provider IT Strategies
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Al Hilwa
Program Director, Application Development Software
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Paul Hughes
Program Director, Storage and Data Management Services
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John Jackson
Research Vice President, Mobile & Connected Platforms
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Earl C. Joseph, Ph.D.
Program Vice President, High-Performance Computing
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Keith Kmetz
Vice President, Hardcopy Peripherals Solutions and Services
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Kimberly Knickle
Practice Director
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Amy Konary
Research Vice President, Software Licensing, Provisioning, and Delivery
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Jennifer Koppy
Research Director, Datacenter Management
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Danielle Levitas
Group Vice President and General Manager, Consumer, Broadband and Digital Marketplace
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Gard Little
Research Director, IT Consulting and System Integration Research
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Ramon T. Llamas
Research Manager, Mobile Phones
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Denise Lund
Research Director
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Carrie MacGillivray
Program Vice President, Mobile Services, IoT and Network Infrastructure
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Tom Mainelli
Program Vice President, Devices & Displays
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Peter Marston
Research Manager
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Karen Massey
Senior Research Analyst, Consumer Banking
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Brian McDonough
Research Manager, Analytics and Data Warehousing Software
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Rohit Mehra
Vice President, Network Infrastructure
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Sam Melnick
Senior Research Analyst
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Mario Morales
Program Vice President, Semiconductors and EMS
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Henry D. Morris
Senior Vice President, Worldwide Software, Services, and Sales and Marketing Executive Advisory Research Groups
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Courtney Munroe
Group Vice President of WW Telecommunications, Mobility & Network Infrastructure
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Gerry Murray
Research Manager
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Ashish Nadkarni
Research Director, Storage Systems
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Eric Newmark
Program Director, Business Systems Strategies
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Laura Nurzynski
Group VP, Global Go-to-Market & Sales Enablement Services
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Melissa O'Brien
Research Analyst, Worldwide Customer Care BPO Services
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Randy Perry
Vice President, Business Value Consulting
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Melanie Posey
Research Vice President, Hosting & Managed Network Services
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Amita Potnis
Senior Research Analyst
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Curtis Price
Program Vice President, Infrastructure Services
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Joseph C. Pucciarelli
Group Vice President & IT Executive Advisor
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Kelly Quinn
Research Manager, Datacenter Trends
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Elisabeth Rainge
Vice President, Communications Service Provider Operations
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Lisa Rowan
Research Vice President, HR and Talent Management Services
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Jed Scaramella
Research Director, Servers and Datacenters
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Kathleen Schaub
Vice President Research, CMO Advisory Service
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David Schubmehl
Research Director
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Rebecca Segal
VP, Global Services Markets and Trends
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Jerry Silva
Research Director, Global Retail Banking
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Rajani Singh
Senior Research Analyst
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Kuba Stolarski
Research Manager; Servers, Virtualization and Workloads
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David Tapper
Vice President, Outsourcing and Offshore Services
Analyst Photo
Vanessa Thompson
Research Director, Enterprise Social Networks and Collaborative Technologies
Analyst Photo
Mary Johnston Turner
Research Vice President, Enterprise System Management Software
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Vernon Turner
Senior Vice President of IDC's Enterprise Infrastructure, Consumer, Network, Telecom and Sustainability Research
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Jitesh Ubrani
Research Analyst, Worldwide Tablet Tracker
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Dan Vesset
Program Vice President, Business Analytics & Big Data
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Richard L. Villars
Vice President, Datacenter & Cloud
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Karsten Weide
Program Vice President, Media & Entertainment
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Natalya Yezhkova
Research Director, Storage Systems
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Robert Young
Research Manager, Enterprise System Management Software and Cloud & Virtualization System Software
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Ali Zaidi
Senior Research Analyst, IT Consulting and Systems Integration
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Xiao-Fei Zhang
Research Director, IDC Global Services Markets and Trends

Directions2014 Lunch Roundtables

A wide selection of lunch tables will feature IDC and/or Insights analysts hosting topic-driven discussions while promoting small-group interaction on a variety of topics. Seating for the Lunch Roundtables is available on a first-come, first-served basis when you arrive in the lunch area. See the agenda for a list of table topics.

Directions2014 Drop-in Pavilions

Join analysts, product specialists, and peers to discuss business practices and experience demos that will help you realize future growth potential. Pavilions are open throughout the day for walk-up service and discussions.
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IDC Custom Solutions Pavilion IDC Custom Solutions Pavilion
Join us at the IDC Custom Solutions Pavilion and meet with IDC experts that can assist you in your market positioning and at every stage of your business lifecycle. Learn how IDC Custom Solutions develop and deliver programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.
IDC Tracker Pavilion IDC Tracker Pavilion
Stop by the IDC Tracker Pavilion where our team of experts can introduce you to IDC's new Tracker products and new tools to utilize IDC Tracker data. IDC's Trackers provide accurate and timely market size, vendor share and forecasts for hundreds of technology markets around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly and monthly basis. Trackers are provided to clients in our on-line web query tool as well as through user friendly Excel deliverables. IDC's new on-line Tracker Query Tool will be previewed in the Tracker Pavilion.

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March 11
Santa Clara, CA
Countdown:
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Santa Clara Convention Center Floor Plan

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Directions2014 Venue

Santa Clara Convention Center
5001 Great America Parkway,
Santa Clara, California





Driving directions

Directions2014 Accommodations

Hyatt Regency Santa Clara
5101 Great America Parkway,
Santa Clara, California 95054
Tel.: (888)421-1442 or (402)592-6464


Directions2014

Special conference room rate: USD $219
Deadline: Monday, February 17, 2014, based on availability.
Note: Room block may fill prior to deadline, based on demand. Make your reservation online or by calling hotel at numbers above.
Reference: IDC Directions 2014.
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March 19
Boston, MA
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John B. Hynes Convention Center Floor Plan

Download the printable floor plan for Directions 2014
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Directions2014 Venue

John B. Hynes Convention Center
900 Boylston Street,
Boston, Massachusetts


Driving directions

Directions2014 Accommodations

Sheraton Boston Hotel
39 Dalton Street,
Boston, Massachusetts 02199
Tel.: (617)236-2000


Directions2014

Update: The Sheraton Boston room block has reached capacity. Rooms may still be available at standard rates.
Special conference room rate: USD $219
Deadline: Tuesday, February 25, 2014, based on availability.
Note: Room block may fill prior to deadline, based on demand. Make your reservation by calling hotel at number above.
Reference: IDC Directions 2014.
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March 11
Santa Clara, CA
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Santa Clara, CA
IDC welcomes journalists to Directions 2014

Please submit your media pass request.
Press registration
March 19
Boston, MA
Countdown:
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Boston, MA
IDC welcomes journalists to Directions 2014

Please submit your media pass request.
Press registration
Register for Directions2014

Directions2014 Admission

Admission to Directions 2014 in Santa Clara or Boston is $895
Special Early Pricing: Register by February 6, 2014, and pay only $495 - a $400 savings!

Substitutions may be made at any time by emailing a written request to jtoole at idc.com. Cancellations communicated to IDC by February 21, 2014, are subject to a $150 processing fee. Registrants who either cancel after February 21, 2014, or do not attend the conference are liable for the full registration fee.


Directions2014 Are you an IDC client?

Please check with your IDC account executive as you may be eligible for Directions tickets as part of your relationship with IDC. If you are unable to identify your account executive, please contact Jill Toole at jtoole at idc.com or contact us for more information via our website.


Directions2014 Not an IDC client?

Hoping to engage with us and learn more? Please contact your IDC account executive or contact us for more information.