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Benchmarks and Best Practices to Improve Business Planning and Performance

The Executive Advisory Group provides technical marketing, sales, and market intelligence executives with critical insights and research-based information to plan investments, prepare operations, mobilize resources, and measure ROI. Members access the collective insights of thought leaders, rigorous research that addresses top issues, and industry benchmarks to assess investments.

The Executive Advisory Group has unparalleled access to business leaders in industries served by IDC and IDC-owned companies, as well as the support of more than 1,000 analysts covering global market trends that drive change, challenge, and opportunity.

IT Business Executive Tools: Improve Organizational and Operational Decision-making


Benchmarks and Metrics

For more effective business planning and justification supported by detailed financial benchmarks.

Best Practices and Business Cases

To learn from others while justifying organizational change and investment.

Customer
Insights

To align go-to-market investments with prospects, buyers, and customers.
Peer-to-Peer Problem-Solving Events

To explore top concerns among IT executives with research-based "reality checks" and insights.

Our Top 5 Discussion with IT Industry Executives

  • The mature IT industry landscape » Identify new leadership skills and strategies to improve sales and marketing execution.
  • Budgeting, planning, and reporting » Optimize planning and measurement processes to more effectively manage and utilize resources.
  • Organization structures and skill sets » Assess and rationalize staffing to improve organizational effectiveness.
  • The Science of Selling » Information and analytic frameworks to boost sales effectiveness.
  • Solutions selling » How to shift sales execution from product-focused to solution-focused activities without compromising margins.
  • Return on investment » Improve return on sales and marketing investments through better budgeting and tighter internal and external customer alignment.
How to Engage

Each Executive Advisory Group practice area provides a variety of ways to engage with analysts, research and tools, ranging from subscription services, multi-client studies, and custom consulting to exclusive invitation-only memberships.