The Executive Advisory Group is your resource for marketing and selling excellence. In this research and advisory area, we help clients with planning, budgeting, resource allocations, and productivity improvements. Research includes deep benchmarking for making sales and marketing budget decisions, as well as efficiency and effectiveness metrics to assess ROI. Case Studies and Peer-to-Peer Board Meetings provide guidance for adopting best practices. A majority of the largest IT vendors have now standardized on the research and guidance from the Executive Advisory Group at IDC as the foundation for their on-going planning processes.