Event Details

Current Market Scenario
Despite wide acknowledgement that the global economy is improving, the rewards have yet to be realized in Europe. While the U.S. economy experienced a real GDP growth of 3.1% in 2003, the European economy grew by a mere 0.8%. This trend is forecast to continue during 2004, with growth in the European economies struggling to match that of other regions.

This raises a number of challenges for the European enterprises, caught between the requirements of further increasing efficiencies while fighting global competition through innovation and growth.

The European IT Forum 2004 will provide CEOs, CIOs, and senior executives from European companies with the insight and knowledge enabling them to lead their organizations through the unprecedented challenges of the current environment and beyond.

Improving Efficiencies While Driving Innovation
European enterprises have spent the last three years with the unenviable task of managing increasingly complex technology environments with decreasing budgets and resources while under increasing scrutiny from senior executives. Issues such as an increased focus on return on investment, cost reduction and efficiency, and the need to optimize existing ICT infrastructure are clearly here to stay.

However, with signs of growth in the global economy, forward thinking executives now realize that growth aligned with increased productivity, efficiency, and flexibility is now core to medium- and long-term success. This is changing the dynamic for CIOs, who now have to build a strategy for innovation and growth, devoting new resources to providing the foundation for success, while not forgetting the lessons of recent years.

Utility Computing for a Dynamic Enterprise
Utility computing was born in the recession from the realization that computing is often an underutilized, complex, and inflexible expense. Leading vendors' utility computing visions - whether labeled "on-demand," "adaptive," or some other term - have a common goal: to dramatically simplify the use of IT in business, speed up the ability of IT to adapt to changes in the business, and cut IT unit costs.

In short, utility computing is about creating high performance IT capability in support of the business, with the objective of creating a "dynamic enterprise."

2004 is now a year for "architectural design," with utility computing at its heart. The European IT Forum aims to provide significant insight and a major contribution to the debate around the consolidation of the movement of utility computing in Europe.

The main objectives/metrics that will be debated are:

• How to lower IT unit costs
• How to achieve better service-level performances
• How to ensure faster support to enable business change
• How to introduce new business models enabling real-time or near real-time pricing
• How to free up large portions of IT budgets to finance innovation in technologies, applications, and processes

Attend the European IT Forum to Take the Right Strategic IT Investment Decisions
The European IT Forum will enable you to interact with and learn from some of the world's leading business and technology influencers and practitioners:

• Leading economists and strategic thinkers like Nicholas Carr, Don Tapscott, Paul Saffo, Jean-Paul Fitoussi, and Joseph Stiglitz
• The "architects" of some of the main computing visions
• Leading CIOs of top European enterprises, presenting some major success stories on the path towards creating a "dynamic enterprise"
• European and WW industry leaders presenting their strategic views on how to improve IT efficiency to spur innovation
• ... and IDC senior vice presidents who will lead this unique European IT event

Registration fee
Euro 2,300 +19.6% VAT

Download offline registration form.

Questions about this event? Please call +39 02 20226.259

email: infoevents@idc.com or kschiavi@idc.com.

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Media Partners

France	Germany	Norway	Sweden
			Poland

With the support of the following Associations