Thank you for visiting
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European IT Forum agenda. Below you will
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Sunday,
September 24, 2006
Welcome Cocktail at Le Meridien Montparnasse Hotel
at 18:00
Monday,
September 25
8:30–8:45
Welcome Address Patrick McGovern, Founder and Chairman, IDG
8:45–10:30
Session 1 — Plenary Session
The Agenda for a Shrinking World
Chaired by: Jeff Sampler, Professor of Strategy and Technology, Oxford University, and Frank Gens, Senior Vice President, Research, IDC
8:45–9:25
The
Coming IT Shock Wave: What it Means for
the CEO and the CIO
A
veritable eruption of disruptions, all coming in
parallel, will create a shock wave of change that
will leave business executives and CIOs reeling
if they are not prepared. Convergence, Dynamic
IT, globalization, demographic shifts, service-oriented
architecture, open innovation, pervasive computing,
technology wild cards — all will combine
into what might be called an "insurmountable
wall of opportunity." Many of these change
agents and megatrends are visible, and many of
their consequences foreseeable. But there will
also be unintended consequences, which will be
the focus of this session. What's coming down the
pike that is not yet clearly on the CEO or CIO
radar screen? What does it mean to have 24 x 7
realtime access to two billion customers? What
does it mean that the firewall is an endangered
species? What does it mean that every manmade artifact
will have an IP address? And what, specifically,
does all this mean for Europe? Where, ultimately,
is the opportunity?
9:25–10:05
The Long Tail in the Shrinking World: Why the Future of Business is Selling Less of More
Chris Anderson Editor-in-Chief of Wired Magazine and author of The Long Tail
"The
theory of the Long Tail is that our culture and
economy is increasingly shifting away from a focus
on a relatively small number of "hits" (mainstream
products and markets) at the head of the demand
curve and toward a huge number of niches in the
tail. As the costs of production and distribution
fall, especially online, there is now less need
to lump products and consumers into one-size-fits-all
containers. In an era without the constraints of
physical shelf space and other bottlenecks of distribution,
narrowly-targeted goods and services can be as
economically attractive as mainstream fare. In
short, the mass market is turning into a mass of
niches.
10:05–10:30
Panel Discussion Facilitated by:Jeff Sampler, Professor of Strategy and Technology, Oxford University, and Frank Gens, Senior Vice President, Research, IDC
Panelists: John Gantz, Chief Research Officer, IDC Chris Anderson, Editor-in-chief of Wired Magazine and author of The Long Tail
10:30–11:00
Coffee Break
11:00–12:40
Session 2 — Plenary Session
Making the Innovation and IT Connection
Chaired by: Jeff Sampler, Professor of Strategy and Technology, Oxford University, and Frank Gens, Senior Vice President Research, IDC
There is no question that IT is both an essential catalyst for globalization and a critical ingredient for supporting the fast-cycle innovation needed to survive and thrive in globalizing marketplaces. In this session, we will explore - from the three perspectives of industry analyst, CIO, and CEO - how companies are successfully transforming their IT organizations and aligning them more dynamically with business strategies and operations to support "the innovation imperative".
11:00–11:30
Designing
an IT Organization for Fast-Cycle Business Innovation
The shift to a new generation of innovation-enabling, dynamic IT, is moving from high-level "vision", to actual implementation and execution. In this session, Gens will frame our discussion by sharing IDC's perspective and latest research on what the key success elements are - technically and organizationally - for those enterprises delivering fast-cycle business innovation through IT today.
11:30–11:50
IT: Get Out of Neutral
John N. Johnson Chief Information Officer, INTEL Corporation
The
corporate IT environment continues to change.
CEOs are pressing for more value and impact from
their IT organization. Value and impact delivered
not just through cost management, but also through
competitive enterprise capabilities that truly
enable the business. And technology continues
to drive change and opportunity. Mobile computing
is being accelerated by next-generation notebooks,
wireless, and smart phones. Client and server
advances in virtualization and manageability
are driving new computing and support models.
With these trends, IT must go beyond providing
the traditional utility services to the enterprise.
Every IT organization needs to get out of neutral
and supercharge the capabilities of their enterprise
and their company.
Within Intel, our IT organization is partnering
with the businesses to bring core competitive
capabilities to the enterprise. Key efforts include
employee productivity, supply chain management,
customer relationship management, product line
management, and design engineering.
Beyond the business application capabilities,
Intel's IT has enabled the wider workforce by
bringing pervasive technologies to the organization.
The wide use of notebooks has increased worker
productivity, but Intel has discovered other
arguably more important benefits to the shift
to notebooks.
John "JJ" Johnson, VP and CIO of Intel
Corporation, will speak about application enabling
technologies, as well as wider IT technologies
that have helped shift IT into high gear. Technologies
ranging from Primary Wireless Campus to advanced
datacenter management and server deployment are
all part of the Intel IT story to supercharge the
organization. Come listen to Intel's inside story
and enjoy the lessons of our past and our plans
for the future.
11:50–12:10
Where
the Fast Eat the Slow
Francesco Serafini
Senior Vice President and Managing Director HP EMEA and Technology Solutions Group
Francesco
Serafini, will take a wide-ranging look at the
worldwide social and economic trends broadly influencing
the development and conduct of business in the
EMEA region. The emergence of a new demographic
and macroeconomic landscape will change the way
each of us conducts our business, testing the CEO's
relationship with his or her CIO as we realize
the full meaning of work in the "information
age." Sharing these insights, Serafini will
explore strategies for competing effectively in
this new world.
12:10–12:40
Panel
Discussion Facilitated by: Jeff
Sampler, Professor of Strategy and
Technology, Oxford University, and Frank
Gens, Senior Vice President, Research,
IDC
Panelists:
John
N. Johnson, Chief Information Officer,
Intel Corporation
Francesco
Serafini, Senior Vice President
and Managing Director HP EMEA and Technology
Solutions Group
12:40–13:30
Buffet
Lunch
The Labs — Industry-Focused Special Interest Sessions
13:30–14:30
Special Interest Sessions: The Paradigm of Innovation and Globalization in Your Own Business Sector
Concurrent interactive discussions exploring business and ICT linkages in finance, manufacturing, and energy — chaired by renowned thought leaders
Lab A
Financial Services in the Connected World
This session will examine how technology is
underpinning the rapidly changing dynamics
of European banking, where businesses are
being driven by a combination of regulatory,
customer, competitor, and shareholder pressures.
It will look in particular at how the payments
universe is being transformed into a truly
single European area where technology vendors
are rising to the challenge to deliver innovative
solutions that are making a visible difference.
It will use specific case study examples
from panelists and others to show how financial
services organizations are starting to transform
from the monolithic institutions of old.
Chaired by: Jeff Sampler, Professor of Strategy and Technology, Oxford University Peter Farley, Managing Director EMEA, Financial Insights
Enabling Innovation in Manufacturing
The pressure to achieve profitable growth through
innovation is putting a renewed emphasis
on IT as a key enabling mechanism. Innovation
goes way beyond new products — process
innovation must continue to push the envelope
on productivity gains and whole new business
models are necessary for manufacturing firms
to compete in increasingly global marketplaces.
In this session, panelists will discuss these
challenges and how they are using new investment
in IT to drive innovation.
Chaired by: Bob Parker, Vice President, Research, Manufacturing Insights
and Pierfrancesco Manenti, Research Director, Manufacturing Insights, IDC European Vertical Markets
The Role of IT in Enabling Merger and Acquisition Success in the Energy Industry
Merger activity is dominating the energy industry
as companies seek to increase current market
share, capitalize on current energy prices,
and achieve synergy benefits. Recent M&A
activity such as the rival bids for Endesa
by E.ON and Gas Natural, and National Grid's
further expansion in the U.S. market highlight
this trend. IT plays a significant role,
not only in achieving IT synergy, but also
in delivering the economies of scale of the
merged entity. Exploring the first-hand experiences
of top IT executives in the energy industry,
this interactive panel discussion will share
how IT is enabling M&A success and address
key questions related to IT systems integration
and consolidation around financial, payroll,
and human resource ERP databases; mitigating
user resistance when migrating to new upstream,
midstream, and downstream applications; optimizing
functional and technical knowledge of employees;
and IT's role in improving operational business
intelligence, to name a few.
Chaired by: Rick Nicholson, Vice President, Research, Energy Insights and Giuliana Folco, Research Director, European Vertical Markets, IDC EMEA.
With the participation of:
Michael Prinz, Group
CIO, Head of Vendor Management & Sourcing,
RWE
Session 3 — Plenary Session:
Convergence in the Connected World
Chaired by: Crawford Del Prete, Senior Vice President, Hardware and Communications, IDC and Pim Bilderbeek, Vice President Consulting, European Telecommunications and Networking, IDC EMEA
Many enterprises are turning their attention
to converging data, voice, and mobile communications — not
only with the aim of long-term cost cutting,
but also as a means to deliver improved levels
of business efficiency to the whole organization.
At the same time, European service providers
are embarking on convergence projects that are
even more dramatic than similar projects within
enterprises. Both fixed and wireless operators
are moving to next-generation networks (NGNs),
which can be viewed as packet-based service provider
networks supporting a high level of intelligence
to enable advanced applications and services
to enterprises. IDC believes that large enterprises
should be planning now about when, how, and with
whom to implement converged services.
14:40–14:55
Converged Communications Services: Fueling the Adoption of Managed Services
Pim Bilderbeek
Vice President Consulting, European Telecommunications and Networking, IDC EMEA
What is convergence? How is the adoption of convergence and managed services progressing in the European enterprise market? What are the key enablers and inhibitors for the enterprise?
14:55–15:10
Enterprise
Fixed-Mobile Converge: Issues & Trends
Lars
Vestergaard,
Research Director, European Wireless and Mobile
Communications, IDC EMEA
What is FMC? How is the adoption of FMC progressing in the European enterprise market? What are the key enablers and inhibitors for the enterprise?
15:10–15:30
Managing
Complexity and User Demand on the Network
Michael
Jackson will talk about how new software
packages such as Skype offer both challenges
and opportunities to the enterprise. He will
look at how new software packages compare
to centrally-managed deployments in terms
of investment and how the role of the CIO
is affected by the shift of computing power
to the edge of the network.
15:30–16:30
Panel Discussion Facilitated by:Crawford
Del Prete, Senior Vice President,
Hardware and Communications, IDC and Pim
Bilderbeek,
Vice President Consulting, European Telecommunications
and Networking, IDC EMEA
As
companies strive for growth and competitive
advantage, they expect their IT organizations
to bring business efficiency, agility, and
innovation. Moving toward, IT excellence
provides a way to meet these requirements.
A wide range of IT services focused on achieving
excellence in the run phase of the solution
life cycle can help companies to get higher
value at optimized cost from their solutions,
resulting in IT success, increased return
on investment, and heightened business agility.
During this session SAP will present the
SAP IT Excellence program, designed to help
CIOs move their IT departments forward to
IT excellence in the run phase — both
in terms of enhancing your solution operations
and in increasing IT’s contribution
to the business of your organization. GAZ
de France will demonstrate how they have
benefited from some of the IT Excellence
services to ensure optimized IT performance.
16:30-16:45
Coffee Break
16:45–18:05
Session 4 — Plenary Session:
Emerging Technologies — How Innovative Technologies Are reshaping the Enterprise
Chaired by: John Gantz, Chief Research Officer, IDC
Cutting-Edge Technologies That Will Affect the
Economy, Business, and People’s Personal
Lives.
In this highly interactive session, IDC reveals
the reality beyond the hype of “what’s
new”: Discover how emerging technologies
are shifting from the consumer world into the enterprise
world and potentially reshaping it; learn how enterprises
use or misuse those technologies; and hear which
problems are still waiting for an innovative solution.
16:45–17:05
A Cornucopia of Innovation: Emerging Technologies Head for the Enterprise
As a short introduction to this interactive session, IDC's chief research officer will talk about the some of the technologies off the radar screen of most CIOs and industry executives and put them in context of the megatrends affecting us all: convergence, pervasive computing, service-oriented architecture, and the explosion of the network edge. He will lay the groundwork for the specific technologies to be discussed later in the session, and discuss some of the issues enterprise IT organizations will face as these technologies come into the market.
17:05–18:05
Panel
Discussion Facilitated by: John
Gantz, Chief Research Officer,
IDC
Patrick McGovern to present The IDC EMEA 2006 Award for ICT Innovation and Business Transformation
Tuesday,
September 26
8:45–10:40
Session
5 — Plenary Session
Innovation for Growth
Chaired
by: Jeff
Sampler, Professor of Strategy
and Technology, Oxford University, and Frank
Gens, Senior Vice President, Research,
IDC
Why is the subject of innovation so important
to business leaders? The most obvious and powerful
reason is globalization. There is a direct link
between the pressures of globalization and the
urgent need for innovation. IDC's research shows
that innovation is seen by CEOs as a critical
countermeasure to the growing pressures of globalization — and
there is no doubt that innovation is moving up
the CEO agenda.
Increasing productivity along with further investments
in R&D and innovation are essential measures
for European companies to take in order to face
the rising competition from the traditional rivals,
the United States and Japan, however, more importantly
the emerging threats of China, Brazil and India.
Process optimization and automation, increased
flexibility and adaptability can all be achieved
by utilizing ICT strategically – as a
major driver of productivity growth. Resources
and funds can thereby be shifted to R&D and
business innovation – as under-investment
in R&D and innovation represents a major
treat to improvements in productivity and living
standards in general.
For this session we will be joined by
a couple of companies that are widely regarded
for their approach to innovation for a
discussion about the importance of innovation
- how they utilize innovation to achieve
superior business performance and ensuring
competitive advantage for their own companies
as well as for their customers. Along with
the invited business leaders, we will also
be joined by one of the strategic thinkers
behind innovation policies who will present
a political aspect on the topic of innovation.
8:45–9:05
Creating
an Innovative Europe
Luke
Georghiou
Professor of Science & Technology
Policy and Management, and Associate
Dean of Research, Faculty of Humanities
and Director PREST
A
key constraint to European performance
in innovation has been the lack of markets
friendly to innovation. This has had a
knock-on effect on industrial performance
as a whole. For example, Europe's productivity
has been falling further behind that of
the U.S. for more than a decade largely
because of a slow uptake of ICT. The presentation
summarizes the radical recommendations
made to European leaders by a panel tasked
to advise on ways to correct the situation.
Led by former Finnish Prime Minister Esko
Aho, the group produced wide-ranging recommendations
for action in areas such as lead markets,
regulation, and IPRs, many of which are
now being taken up.
9:05–9:25
Designing
IT for Business Innovation
Isabell
Jaeger
Head of Customer Advisory Office,
EMEA Central, SAP
Can
your company adapt quickly enough to respond
to new challenges or seize new opportunities?
Based on her experiences with multiple EMEA-based
customer engagements, Isabell Jaeger will
showcase how leading companies in this region
are actively embracing enterprise SOA and
harnessing the power of SAP NetWeaver to
accelerate innovation and achieve growth
objectives. Drawing from real customer case
studies, Jaeger will provide first-hand insight
into the strategies and best practices of
world-class organizations that have successfully
exploited the power of NetWeaver to flexibly
and rapidly design, build, implement, and
execute new business strategies and processes.
You will find out how these leaders are driving
innovation throughout the organization with
reduced risk to existing systems and a strong
return on investment.
The
challenges arising from the evolution of
the datacenter have forced IT managers to
look beyond raw performance and performance
per-watt, per-dollar, and consider innovative
ways to consolidate severs and reduce thermals,
while also simplifying their scalability.
Kevin Knox will discuss how the industry
can address these needs through platforms
such as AMD's open innovation by developing
non-disruptive, yet dynamic solutions that
will deliver a more cost-effective and reliable
infrastructure for your enterprise.
9:45–10:40
Panel
Discussion Facilitated by: Jeff
Sampler, Professor of Strategy and
Technology, Oxford University, and Frank
Gens, Senior Vice President, Research,
IDC
Increasing productivity and further investments
in R&D and innovation are critical countermeasures
to the growing pressures of globalization. How
are companies utilizing innovation to achieve
superior business performance and ensuring competitive
advantage? Is ICT the key driver of productivity
growth, increased flexibility, and adaptability?
Does under-investment in R&D and innovation
represent a major treat to improvements in productivity
and living standards in general? Is it correct
to measure the success of R&D investments
by the spending level (considering the European
council’s aim to reach R&D investment
levels of 3% of GDP by 2010 — with two-thirds
of the total R&D investment coming from business
expenditure)? Shouldn’t we instead focus
on where we can get the most value for the R&D
investment? Perhaps consider nearshoring to Central
and Eastern Europe, where a well-educated and
highly-skilled workforce is available for a competitive
gross pay?
Luke
Georghiou PhD, BSc, Professor of Science & Technology Policy and Management, Associate Dean of Research, Faculty of Humanities and Director PREST
György Rétfalvi, CEO, Hungarian Investment and Trade Development Agency
Isabell Jaeger, Head of Customer Advisory
Office, EMEA Central, SAP
10:40–11:00
Coffee
Break
11:00–12:45
Session
6 — Plenary Session
The Future of Information – The Fuel for
Innovation
Chaired
by: Martin
Canning, Group Vice President,
IDC EMEA, and Frank
Gens, Senior Vice President, Research,
IDC
The overwhelming business need driving the emergence
of the dynamic information platform is simple:
How can you quickly get access to the relevant
information that you need, in a form you can
use? The technology vision lies in the creation
of a federated content and data model across
all the information locked in applications, databases,
document management systems, Web sites, and so
on — ultimately, even across multiple networked
enterprises — part of an extended
value chain. Critical business issues such as
regulatory compliance, collaborative product
development, and multitier channel management
only add urgency to the information access and
management challenge.
The fact is that we, in today's knowledge-based
economy, are competing on information — competing
on the ability to access, manage, and use information.
In this session we look at a variety of advanced
solutions supporting enterprise access, management,
and utilization of information, emphasizing both
cost effectiveness and process efficiency. In addition,
we will discuss the topic of managing and sharing
information for collaborative purposes, such as
collaborative product development, whereby organizations
use an open model to capture the collective knowledge
of its employees, and ideally customers, partners,
and suppliers.
11:15–11:45
The
Future of Collaborative Media and Free Culture
Jimmy
Wales is the founder of the collaborative online
encyclopedia Wikipedia and of the new site wikia.com,
which brings the ideas of free licensing and collaboration
to areas far beyond the original encyclopedia.
He will discuss some of the core ideas of the global
free culture movement, as well as some of the broad
principles that have guided Wikipedia and Wikia
to stunning growth.
11:45–12:45
Panel
Discussion Facilitated by:Martin
Canning, Group Vice President, IDC
EMEA, and Frank
Gens, Senior Vice President, Research,
IDC
Crawford
Del Prete
Senior Vice President, Hardware and Communications,
IDC
13:00–13:30
Closing
Keynote: Extreme Strategy
Jeff
Sampler
Professor of Strategy and Technology, Oxford
University
In a world of turbulence and change, traditional strategic planning methods are beginning to show their limitations. The foundation of a new process of strategic planning will be discussed and company examples will highlight this planning method.
