Giuliana Folco
Research Director, European Vertical Markets, IDC

Giuliana Folco joined IDC in Italy in 1997 as senior analyst for the IDC European Vertical Markets Expertise Center. She has held a number of positions in the European Vertical Markets Group and was appointed research director in March 2004.

With her experience in vertical market analysis and consulting, Folco has developed a strong knowledge of industry dynamics, business requirements, pain points, and vertical-specific implications on IT demand. She also focuses on demand for solutions by key implementation area and go-to-market models for key verticals at major IT vendors.

Folco is the author of several cross-vertical IT studies and has been responsible for major consulting projects around Western European vertical markets. Since 1998 she has also been IDC's consultant for the European IT Observatory (EITO) study series. Folco has a degree in economics from the Bocconi University in Milan (Italy), majoring in operational research.