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fileTitle "IT Security Strategies: Weathering the Economic Storm"
IDC's Asia/Pacific SecurityVision Conference 2009
Conference

Jul 07, 2009
Beijing, China

fileTitle Visual Decision-Making -- Visual Information for Effective Collaboration in Product Lifecycle Management
Web Conference

Jul 08, 2009
Framingham, MA United States

fileTitle Chile: IT Outsourcing Conference 2009: Santiago de Chile
Conference

Jul 09, 2009
Santiago de Chile, Chile
Register Now

fileTitle Sustainability Services Buyer's Guide
Telebriefing

Jul 09, 2009
Framingham, MA United States

fileTitle Government Insights/IDC: Middle East and Africa IT in Public Sector Conference 2009: Nairobi, Kenya
Local Conference

Jul 10, 2009
Nairobi, Kenya
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Featured Analyst 

Analyst PhotoMary Wardley
Vice President, Enterprise Applications and CRM Software

Customer Relationship Management (CRM)
Enterprise Workplace
Mobile and Wireless
Unified Communications


Analyst Quote
CRM is far more than an application issue. Companies that do not address their internal CRM business strategy before purchasing a technology to automate it are wasting their money. It is akin to paving a cow path, with a lower probability of success.