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Event Agenda


IDC Business Intelligence and Business Process Forum West 2006  

IDC Business Intelligence and Business Process Forum West
Making Business Intelligence Operational
Conference & Workshop

Apr 3-4, 2006
Santa Clara, CA


Event Agenda

Monday, April 3, 2006 - Optional Half Day Workshop

War Gaming: Complete the Decision-Making Process Begun by a BI System
Pre-registration required. Limited to 30 participants.

   
12:15 pm Check-in for Workshop Attendees
   
12:30 pm Welcome and Overview
 
Michael A. Sandman
Senior Vice President, Fuld & Company
 

A war game is a live simulation of a competitive encounter. It is a powerful addition to the quantitative assessments spun off of business intelligence systems available in so many corporations. A war game can act as the "human bridge" between the machine-analyzed data and the ultimate decision maker.  A war game can complete the decision-making process begun by a BI system. This war game will show participants how to anticipate the implications of their strategic and tactical decisions. Fuld & Company has designed a half-day workshop to demonstrate how firms can make better-informed decisions even in turbulent markets. Fuld will design a real-life competitive situation, and will then involve participants in war gaming teams to play out the various strategic options they face. In addition to learning new strategic frameworks, participants will learn innovative approaches to assess their competitive landscape. The benefits to participants will include creating this “human bridge” to:

  • Generate and evaluate strategic options
  • React quickly to market developments
  • Construct future industry scenarios
  • Anticipate competitive behavior
   
5:00 pm – 5:15 pm Workshop Conclusions
   
5:15 pm – 6:30 pm Pre-Conference Welcome Reception
Please join us as we gather attendees, speakers, sponsors, and partners together for informal networking in a relaxed setting.
   
   
Tuesday, April 4, 2006 - Main Conference
   
7:15 am – 8:15 am Registration, Continental Breakfast, and Sponsor Tabletop Exhibit Viewing
   
8:15 am – 8:45 am Integrating Business Intelligence and Business Process Management
 
Henry Morris
Vice President, Integration, Development, and Application Strategies Group, IDC
 

Learn how BI is making a difference for applying intelligence within business operations. This session introduces the concepts of Decision-Centric BI and Intelligent Process Automation. What is "BI within a business process" and "BI about a business process" and how are the two concepts related? How can you improve previously automated business process sets with BI? How do you evaluate whether to use packaged business process management software, packaged applications, or an IT services firm—or all three—to drive Intelligent Process Automation?

   
8:45 am – 9:45 am

Panel Discussion:
Getting an Intelligent Process Automation Implementation Sponsored, Funded, and Successfully Executed

 
Stephen Hendrick (moderator)
Group Vice President, Application Development and Deployment Research, IDC
 

Panelists:

  • Thomas M. Cook, former President of SABRE Technology Solutions, and former President, INFORMS
  • Scott Hicar, CIO and Vice President of Worldwide IT, Maxtor

Two persistent questions involving intelligent process automation projects are: How to get it going to begin with? and How to sell and package your idea for a new initiative. IPA projects aimed at productivity present a unique challenge because they necessitate agreement upon indicators or measures to predict how it will impact the bottom line. This session seeks to provide answers to the questions to understand how your peers are handling projects:

  • Who makes the call to start a new project?  Line management or IT?
  • Who manages what is done first? Is this a technology or business-driven equation?
  • Which department — IT or line of business — should develop the business case?
  • How will you know if an IPA project can directly reduce costs or impact revenue before you even start?
   
9:45 am – 10:15 am Refreshment Break and One to One Analyst Meetings
   
10:15 am – 11:15 am

Applying Analytic Techniques to Build Customer Loyalty"

 
Andrew Fano
Senior Executive, Accenture Technology Labs
  Andrew Fano, who leads the information insight research and development area for Accenture Technology Labs, will talk about his team's work testing emerging analytic techniques to model consumer behavior and develop personalized promotions using loyalty card data from two major grocery retailers.
   
11:15 am – 12:00 pm

Business Intelligence: Beyond the Tools and Hype

 
Jeff Chasney
EVP Strategic Planning and CIO, CKE Restaurants, Inc.
  Based on multiple successful BI implementations, the presenter explains how one organizes, constructs and engages BI to steer a $1.5 billion company. At CKE Restaurants the business intelligence system is used by more than 1,000 personnel and drives both strategic decisions and tactical actions. The speaker will share his guidance in terms of "to do's" and "don't do's" in order to facilitate a practically-oriented learning experience.
   
12:00 pm – 1:30 pm

Luncheon, Facilitated Roundtable Discussions, and One to One Analyst Meetings

Facilitated Luncheon Discussions:

   
  Emerging Trends in Real Business Intelligence Implementations
 
Robert Stackowiak (Facilitator)
Senior Director, E-Business Intelligence, Oracle
  Participate in a discussion around: the degree of uptake in real-time BI, the merging of applications BI and data warehousing, the deployment of rapidly growing data warehouses on lower cost platforms, the linkage of BI into business processes, and how compliance is driving BI implementations. Attendees at the roundtable will be encouraged to discuss what they are seeing at their own companies.
   
  Enterprise Location Services and Software
 
Dave Sonnen (moderator)
Consultant, Spatial Information Management Research, IDC
  Explore emerging trends and requirements for geographic capabilities and data within enterprise systems. We will also discuss geographic aspects of real-time and operational systems.
   
  Dealing with Organizational Resistance in Seeing the Need to Change Business Processes
 
Edward Chen (Facilitator)
Director, Information Technology, KQED, Inc.
  Join this discovery session on how your fellow attendees are managing blind spots when it comes to responding to necessary change. Discussion points include (but are not limited to): How to proceed if the numbers don’t cut it using standard models for decision-making?; What alternate tactics can be used to gain buy-in and approval? ; Who needs to be involved in discussion beside the usual suspects?
   
  The Evolving Role of the CIO
 
Thomas M. Cook (Facilitator)
former President of SABRE Technology Solutions, and former President, INFORMS
  In many progressive organizations the role of the CIO has dramatically shifted from data acquisition, storage and dissemination to the more strategic role of leading Business Intelligence implementations. The discussion will explore why more CIO’s have not embraced BI and what the key success factors are for those who decide to champion BI.
   
  Using Scenarios to Plan for Tomorrow with the Intelligence of Today
 
Michael A. Sandman (Facilitator)
Senior Vice President, Fuld & Company
  Scenarios are not predictions, but credible, relevant, and challenging alternative stories that help us explore ‘What if?’ and ‘How?’ Scenario planning can help you break out of the mental limits imposed by annual strategic plans or annual brand plans. How can you recalibrate your BI system to begin to set your sites some years into the future? Join this discussion about how to plan for world of tomorrow with the intelligence of today.
   
1:30 p m – 2:30 pm

Applying BI to Railroad Operations: Using BI To Enable Process and Organizational Improvements in a 140 Year Old Company

 
James Bell
General Manager of Operating Services, Union Pacific Railroad
 

Union Pacific Railroad is using BI metrics to make adjustments that help it's rail operations run more effectively.  It has worked with experts as well as other Railroads to map out critical operations and has applied BI data from transactional systems into those processes to increase efficiency, productivity and customer satisfaction on a variety of levels. This session outlines how Union Pacific Railroad has achieved success using BI analytics to improve communications, efficiency and ultimately relationships for its departments and front line workers.  Examples will be given that include rail car maintenance, performance monitoring and fuel conservation.

   
2:30 pm – 3:00 pm Refreshment Break and One to One Analyst Meetings
   
3:00 p m – 4:00 pm

Emergency Department Operations and Business Intelligence

 
Jonathan Rothman
MBA, Director of Data Management, Emergency Medical Associates
 

Instead of using BI "after the fact" to analyze how effective a given process is, organizations are now making BI an integrated part of the business process as it happens.  In this session you will learn from one organization's journey to just that.  Specifics about the challenges they faced and the successes achieved include:

  • Developing an understanding of the process in order to create the  metrics -- and the capacity to analyze the metrics
  • Putting BI in the hands of those people that directly impact emergency department operations
  • Critical success factors and Lessons learned
   
4:00 pm – 4:30 pm

Panel Discussion:
Getting to Real-Time:  Challenges in Moving from Scheduled to Event-based BI from Business Process Management to Intelligent Process Automation

 
Henry Morris
Group Vice President and General Manager, Integration, Development and Application Strategies, IDC
 

Panelists:

  • Brian Hickie, Vice President, Business Intelligence, McKesson Corp.
  • Additonal panelists: To be announced
To overcome obstacles and anticipating technical challenges in developing BI solutions, hear directly from your peers about what they know now, that they wished they’d known then.  This session encourages presenters to candidly “lessons learned”  on: What works; what doesn't; and  best practices for areas that are especially problematic.

   
4:30 pm Prize Drawings and Close of Conference


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