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Price $ 4,500.00
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This IDC study features results from the ninth annual CMO Advisory Service's Technology Marketing Benchmarks Study and provides marketing executives with benchmarks for key performance indicators, program spend allocations, marketing head count, social media, and lead management. According to Executive Advisory Group Vice President Rich Vancil, "Marketing transformation or 'disruption' continues to rock the world of tech marketers … What is the environment for tech marketers right now? How can marketers harness these changes for their betterment and not feel that today's disruptive forces are beyond their control?"
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Subscriptions Covered:
CMO Advisory Service
Companies Covered:
NEC Corporation,
Lehman CMO Inc.,
Comcast Corporation,
ACTUATE CORPORATION,
NetApp, Inc.,
Eastman Kodak Company,
Hewlett-Packard Company,
Akamai Technologies, Inc.,
Autodesk, Inc.,
TEKTRONIX, INC.,
EMC Corporation,
Oracle Corporation,
IBM,
Intel Corporation,
Level 3 Communications,
Hitachi, Ltd.,
Micron Technology, Inc.,
Lexmark International, Inc.,
Polycom, Inc.,
Tieto Corporation,
ON24 Inc,
Microsoft Corporation,
SEAGATE TECHNOLOGY,
TALEO CORPORATION,
Avaya Inc.,
Freescale Semiconductor, Inc.,
Xerox Corporation,
Twitter, Inc.,
JDA Software Group, Inc.,
Intuit Inc.,
SYBASE, INC.,
Infosys Limited,
Juniper Networks, Inc.,
Nokia Siemens Networks Oy,
Alcatel-Lucent,
Trend Micro Incorporated,
Teradata Corporation
Regions Covered:
North America
Topics Covered:
Customer relationship management applications,
Hardware,
Market intelligence,
Marketing automation,
Marketing operations,
Mobility,
Routers,
Sales enablement,
Sales operations,
Social networking,
VoIP
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