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Document at a Glance

Hot Topic Call Summary: Preparing for Marketing Automation
Feb 2012		Doc # 233125		Insight

Printed Page Length: 8 pages
Number of Figures: 1

By: Gerry Murray
Research Manager
Team: CMO Advisory Service
Team: Directions 2012 (U.S) Participating Analysts
Team: Executive Advisory Group
Team: Sales Advisory Service

Price $ 500.00

Abstract

This IDC Insight describes key issues for getting started with marketing automation. It is based on a discussion — conducted via phone on January 19, 2011 — among clients in the initial phases of planning or deployment. Key learning includes an understanding of marketing automation as a long-term program that must be designed to fit into a larger vision of enterprise customer engagement.

IDC Opinion | In This Insight | Situation Overview | FUTURE OUTLOOK | Learn More

Subscriptions Covered:

CMO Advisory Service

Regions Covered:

Topics Covered:

Analytic applications, Applications, Content management, Customer relationship management applications, Market intelligence, Marketing automation, Marketing operations, Sales enablement, Sales operations

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