This IDC study examines the U.S. mobile consumer services market and focuses specifically on the adoption of mobility by consumers. The analysis in this study includes the following:
A discussion of recent trends in the U.S. mobile consumer services market
Forecasts of consumer subscribers, revenue, and ARPU for 2012–2016
An examination of market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period
"The U.S. mobile consumer market is undergoing a major change. Mobile operators are finding themselves having to find new and innovative ways to drive subscriber and revenue growth," says Carrie MacGillivray, program director, Mobile Consumer Services. "Consumers are depending competitive pricing and high-quality experiences on their increasingly diverse collection of handsets, tablets, and connected consumer electronics."
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