This report is IDC's yearly ConsumerScape 360° worldwide consumer electronics market segmentation report. This is the second year of IDC's existing consumer market segment classification system, comprised of six market segments worldwide that vary greatly in proportion by geography and region. The report provides a proportional breakdown of market segments within each country (US, Canada, Mexico, Brazil, France, Germany, Italy, Sweden, UK, Spain, Australia, New Zealand, China, India, Japan, South Korea, Poland, Russia, UAE, Turkey, South Africa, Taiwan, Thailand, Philippines and Indonesia) and proportional breakdown among Media Tablet and Smartphone owners. This report also shows the level of influence on consumer segments purchase behavior and total market influence in terms of expected ROI by those who are highly engaged in using technology. In addition to this, there is unit and revenue metrics at the market segment level for both Desktop PC and Portable PC across 8 markets (US, UK, Canada, Brazil, Germany, China, Japan, India). This segmentation study further serves as the base of IDC's consumer market segmentation classification, used both in IDC's ConsumerScape 360° and Consumer PC Tracker research services. Results are trended year over year, monetized on a very granular level for the consumer PC industry, and will form the backbone of dozens of other IDC reports and models throughout the year.

Key Words: Consumer Segments, PC, Smartphone, Media Tablets, Desktop Units, Desktop Revenue, Portable units, Portable Revenue, Purchase behavior, Demographics, Psychographics, Attitudes, ROI