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Document at a Glance

Worldwide CRM Applications 2012–2016 Forecast: Moderate But Continued Growth Reflects Organizational Requirements for Differentiation in Customer Engagements
Jun 2012		Doc # 235420		Market Analysis

Printed Page Length: 29 pages
Number of Tables: 5
Number of Figures: 2

By: Mary Wardley
Vice President, Enterprise Applications and CRM Software
Team: Customer Relationship Management (CRM)
Team: Directions 2012 (U.S) Participating Analysts
Team: Enterprise Applications
Team: Mobile and Wireless
Team: Social, Unified Communications and Collaboration
Team: Software Business Strategies
Team: Worldwide Software Research

Price $ 4,500.00

Abstract

This IDC study provides an updated market sizing for the worldwide CRM applications market based on completed revenue modeling and a revised forecast for the market over a 10-year period, with a 5-year forecast (2012–2016) and historical sizing (2007–2011) for license and maintenance by four submarkets: marketing automation, sales automation, customer service, and contact center.

"CRM applications are at the center of the evolving customer go-to-market strategies, with the dual technologies of mobile and social," said Mary Wardley, program VP, CRM and Enterprise Applications. "These new 'givens' are breaking the confines of the interaction paradigm and reformulating them into time- and context-centric engagements."

List of Attachments | IDC Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More

Subscriptions Covered:

CRM Analytic Applications , CRM Applications and Customer Experience

Regions Covered:

Topics Covered:

Customer relationship management applications, Databases, Marketing automation, Sales enablement, Software as a service

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