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Document at a Glance

Worldwide and U.S. Mobile Advertising 2012–2016 Forecast Update: United States Now Bigger than Japan
Jun 2012		Doc # 235425		Market Analysis

Printed Page Length: 15 pages
Number of Tables: 9
Number of Figures: 3

By: Karsten Weide
Program Vice President, Media & Entertainment
Team: Digital Marketplace and New Media
Team: Directions 2012 (U.S) Participating Analysts
Team: IDC Predictions Team

Price $ 4,500.00

Abstract

This IDC study forecasts spending on mobile search and display advertising (excluding SMS/MMS-based advertising), excluding production costs, for the United States, Canada, Japan, and the worldwide regions for 2012–2016.

"Japan used to be the biggest market in mobile advertising," said Karsten Weide, IDC's VP for New Media and Entertainment. "But our numbers show that the United States has overtaken Japan in 2011 and that Western Europe will outgrow Japan by 2015."

List of Attachments | IDC Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More

Subscriptions Covered:

New Media and Advertising , Worldwide New Media Market Model

Regions Covered:

United States, Worldwide

Topics Covered:

Mobility, New media, Online advertising

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