This IDC Insight seeks to identify the key components and the growing enterprise requirements for MAM as well as the key solution providers offering MAM. Currently, MAM is part of MDM and MEAP solutions and is also available as a standalone offering. The concept of MDM and MAM is critical to organizations managing both corporate-liable and employee-liable devices. Going forward, the combination of MDM and MAM may become transparent and form a broader and combined enterprise mobile management solution as MDM providers seek to add MAM and MAM standalones seek to ensure that they include core MDM functionality.
IDC Opinion | In This Insight | Situation Overview | Future Outlook