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Document at a Glance

U.S. Mobile Messaging 2012–2016 Forecast: SMS, MMS, and the Role of Over-the-Top Messaging Applications
Aug 2012		Doc # 236137		Market Analysis

Printed Page Length: 15 pages
Number of Tables: 5
Number of Figures: 2

By: John Weber, Carrie MacGillivray

Price $ 4,500.00

Abstract

This IDC study examines the U.S. mobile messaging market and forecasts total messaging traffic and total revenue for the 2012–2016 period. Total messaging traffic, including SMS and MMS messages, will cross the 3.4 trillion mark in 2016.

"Mobile messaging is moving beyond teenagers and young adults and infiltrating older generations," says John Weber, associate research analyst, IDC's Mobile Consumer Services. "As smartphones and other data devices are adopted by consumers, and UIs become considerably more user-friendly, look for increased mobile messaging across varying U.S. demographics over the next several years."

List of Attachments | IDC Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More

Subscriptions Covered:

United States Mobile Consumer Services

Regions Covered:

Topics Covered:

Broadband, Collaborative applications, Data centric, Networked consumer devices, Smartphone, TV phone, Voice centric

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