The IDC study provides an overview of the mobile printing landscape. The study examines offerings based on a go-to-market approach (consumer to enterprise). A cross section of mobile printing solutions are highlighted and insights provided into the current state of the industry and future of mobile printing. Offerings examined include a mix of mobile print providers: hardcopy peripherals (HCP) manufacturers, independent software vendors (ISVs), OEM infrastructure providers, and mobile OS infrastructure providers (Android, Apple, RIM).
"Customers are educated about the mobile print value proposition and are increasingly engaging with providers. On the technology adoption curve, mobile printing has moved from innovators to early adopters. Lack of standardization is a barrier for adoption by early majority," says Dinesh Srirangpatna, research manager, Hardcopy Peripherals: Software and Services. "In addition, the increased adoption by the market presents vendors an opportunity to target specific segments of the market (consumer to enterprise) or subsegments of the market (education, pay for use, etc.). Vendors not having a mobile print solution need to develop a capability or partner with someone providing the capability. The market is continuously evolving with capabilities of new devices and move toward updated printing protocols."
IDC Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More