Number of Figures: 4
This IDC Insight discusses the beginning of a new exploration by IDC of a critical organizational partnership between the CMO and the CIO. The rise of digital business, social networking, and marketing automation strategies has moved from experimental to mainstream practices, and these business pressures now demand central attention within the overall IT agenda.
Note: All numbers in this document may not be exact due to rounding.
Customer relationship management applications, Governance, risk and compliance infrastructure, Market intelligence, Marketing automation, Marketing operations, Procurement, Social networking, Technology buyer