This IDC Presentation focuses on smartphone key performance indicators (KPIs — namely, satisfaction, future purchase, and likelihood to recommend) and brand perceptions ("Is an expensive brand," "Is a good value for the price," "Is for the whole family," "Is an industry leader," "Is an innovation leader," "Is a high-quality brand," and "Is a brand I trust"). This Presentation is the "deepest dive" report in the industry on these topics, featuring the above analysis from a worldwide as well as country-level viewpoint. This Presentation also covers the above topics for all major smartphone brands in all geographies.
This Presentation also includes IDC's Global Smartphone Brand Perception Index and delineates who market leaders are, why they are in the position they are, as well as highlights specific areas of under- and overperformance for all brands worldwide.
Key words: Smartphone, KPI, brand perception, consumers, key performance indicators, competitive analysis, Apple, Samsung, Nokia, Motorola, iOS, Android, BlackBerry