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Document at a Glance

Market Analysis Perspective: Worldwide and U.S. Digital Advertising, 2012 — Google, Mobile, and Asia/Pacific
Dec 2012		Doc # 238228		IDC Presentation: Forecast

Printed Page Length: (34 slides)

By: Karsten Weide
Program Vice President, Media & Entertainment
Team: Digital Marketplace and New Media
Team: Directions 2012 (U.S) Participating Analysts
Team: IDC Predictions Team

Price $ 4,500.00

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Abstract

This IDC Presentation provides an overview of the current state of the online advertising industry worldwide and in the United States. It compares current and forecast spending and growth in different regions and for different ad formats (U.S. only), provides a competitive analysis (U.S. only) and calls out the major trends shaping the industry.

Subscriptions Covered:

New Media and Advertising , Worldwide New Media Market Model

Companies Covered:

Regions Covered:

United States, Worldwide

Topics Covered:

Mobility, New media, Online advertising