This IDC Presentation was given in 2012 with additional client-specific slides included. It provides a comprehensive review of the global small and medium-sized business (SMB) market, with detail on five regions: North America; Western Europe; Central and Eastern Europe, the Middle East, and Africa (CEMA); Asia/Pacific; and Latin America. Small and medium-sized companies are changing the ways they approach technology, with a new focus on near-term productivity gains increasingly being influenced by long-term strategic considerations.
This Presentation has five basic sections: Industry Highlights, Market Landscape (with a detailed look at notebook computers as well as IDC's SMB predictions), Competitive Assessment, Future View of the Market (including SMB IT spending forecasts), and Essential Guidance. The Appendix includes an update on the research organization and worldwide SMB program staffing.