This IDC Presentation provides an analysis of consumer perceptions of various TV brands from a worldwide- and country-level perspective. It includes the key performance indicators, brand perception index (user reactions and thoughts about particular brands in aggregate), and data on each of the individual attributes (e.g., A Brand I Trust, An Industry Leader, An Innovation Leader, Good Value for the Price, Is Expensive, A High-Quality Brand, Is a Brand for the Whole Family). Consumer brand perception is a direct reflection of a conflux of factors such as user experience, marketing and advertising, word of mouth, and product reviews. All of these factors influence how consumers perceive brands and affect sales and ultimately unit and revenue share directly. In addition, we also use The Apostle Model (developed at the Harvard Business School) to better understand the relative health of a brand vis-à-vis all of its competitors. This Presentation delineates and helps understand who the market leaders are and why they are in the position they are and points specific areas of under- and overperformance of all brands worldwide.
Skyworth Digital Holdings Co., Ltd,, KONKA GROUP CO.,LTD., Panasonic Corporation, Sichuan Changhong Electric Co.,Ltd., SANYO Electric Co., Ltd., Royal Philips Electronics, Toshiba Corporation, LG Corp., TCL Multimedia Technology Holdings Limited, Hitachi, Ltd., Haier Group, VIZIO, INC., Sony Corporation, Sharp Corporation, Hisense Group Inc, Samsung