This IDC Presentation is designed to highlight the ways in which software monetization strategies are changing and the elements that need to be included for an effective, scalable, and sustainable strategy. This IDC Presentation was delivered on October 2, 2012, at the LicensingLive Conference in Cupertino, California.
If innovation is the door to success, monetizing innovation is the key. For some time, the software industry has been at the forefront of IT innovation, developing software solutions that are revolutionizing every segment of business and consumer life. However, software providers have spent far less time and effort in support of their monetization strategies than they have on research and development. In today's dynamic and competitive software industry, it is critical that providers of software solutions have a clear strategy for maximizing the value of their software intellectual property that takes into consideration every aspect of monetization from both a policy and technology perspective.