This IDC Insight puts forth IDC's views on social business — a term IDC uses to refer to those organizations that apply emerging social technologies accompanied by organizational, cultural, and process changes to improve business performance in an increasingly connected global economic environment. In the original version of this document, Social Business Framework: Using People as a Platform to Enable Transformation (IDC #223862, July 2010), an effort was made to organize the various terminologies that exist to describe the rise in social-enabling technologies and processes. The definitions and detailed discussion of the markets that IDC covers under social business are now published in IDC's Social Business Taxonomy, 2011 (IDC #230541, October 2011). For the revised version of this document, IDC builds on the original framework to not only describe the functions, characteristics, and objectives of a social business but lay out a path for building a social business strategy and implementation plan to maximize business value from the effort.
Applications, Broadband, Collaborative applications, Enterprise IT transformation, Enterprise social software, Market intelligence, Social business, Social business, Social networking, Strategic architecture, Technology buyer