This IDC study presents IDC's Mobility MaturityScape, which provides a framework of stages (ad hoc, opportunistic, repeatable, managed, and optimized), critical measures (intent, technology, people, and processes), outcomes, and actions required for organizations to effectively advance along the successive stages of mobility competency toward a culture of mobile engagement. As evidence of the competitive advantage of organizations that leverage mobility to transform engagement with customers, employees, and business partners, mobile investments have become a top agenda item for a growing number of executives. With the opportunity to unlock the value of mobility comes the need to navigate technology alternatives, reengineer business processes, and ensure the availability of appropriately skilled staff and effective mobile platform and mobile app deployment and management.
"Our maturity model enables organizations to assess their mobility competency, use the baseline to define short- and long-term goals and plan for improvements, and prioritize technology and staffing investment decisions," says Leslie Hand, research director, IDC Retail Insights. "This maturity model can help uncover maturity gaps among business units or between business and IT groups, thus providing a framework for stakeholder collaboration to advance the organization toward a common goal."