This IDC study addresses the management challenges and subsequent best practice outcomes that can be achieved through the integration of existing enterprise social network tools with other networks or enterprise applications. This document is relevant to end-user organizations that have deployed an enterprise social network and are looking to improve how the current social applications function inside the enterprise. The discussion highlights common challenges and best practices that deliver business value via the integration of social software assets. Recommendations will enable owners of enterprise social network assets to prioritize the key applications and data sources to integrate with social solutions. The future of business is connected, and social software is a critical part of this connectivity. IDC's research finds that organizations will not integrate disparate social networks in the short term as other areas of business investment will take priority. However, organizations will start to target online communities as a way to incentivize ongoing conversations and to connect disconnected social networks inside and outside the enterprise.
"An enterprise social network should become the social 'backbone' in a company by forming a relationship layer across the business to facilitate information sharing and collaboration in the context of work processes," says Vanessa Thompson, research manager, Enterprise Social Networks and Collaborative Technologies. "However, enabling this social 'backbone' requires the ultimate solution to be open, extensible, and easily integrated with existing social networks, content repositories, and enterprise applications. For organizations to support the changing nature of work, they will also need to consolidate internal applications where redundant processes start to occur. This will be the common approach for the foreseeable future until all applications are built to be inherently social and other applications are replaced."
Big Data analytics and discovery, Collaborative applications, Customer relationship management applications, Enterprise applications, Enterprise social software, Human capital management, Marketing automation, Sales enablement, Social business, Social networking, Strategic architecture, Technology buyer