This IDC Insight summarizes discussions from a 90-minute panel discussion on building a successful CMO + CIO relationship at the CMO Advisory Marketing Leadership board meeting in Santa Clara, California, on September 25, 2013. The discussion was led by Richard Vancil and Gerry Murray and featured guest speakers from Dell and Enterasys. The discussion posed and debated a number of techniques and frameworks for establishing this relationship.
CIO and Technology Professionals Agenda , CMO Advisory Service
Customer relationship management applications, Enterprise IT transformation, IT operations and implementation, IT strategy and governance, Leading in 3D, Market intelligence, Marketing automation, Marketing operations, Technology buyer