This IDC study explores mobility from the enterprise's perspective and looks at the end user from the launch point or from the origination of the services' point of view. The enterprise's perspective is complicated because the service that that the consumer sees at a focal point is being projected from multiple origination points throughout the enterprise architecture. Further, consumers of services are mobile, and the enterprise is blithely unaware of their movements and developing context, but enterprise knowledge of end-user context is crucial to anticipating and delivering services — especially as the services become more sophisticated and rich.
This study explores the system that offers end-to-end enterprise services to the consumer. It views the many possible combinations of infrastructure that must be integrated to offer coherent services. Peering at the consumer of services from the enterprise perception demonstrates that a rich service offering means integrating collections of services that need to be focused at the point of transaction. The fact that the point of transaction is mobile and that end-user motivations are changing means that the CIO and the IT team should incorporate a plan to implement contextual processing at the appropriate points in their architecture. This study offers guidance on specific steps to take to achieve this objective.
"The 3rd Platform highlights the trend toward end-user mobility and the increasingly sophisticated services that the enterprise will have to offer," says Jim Womack, adjunct research advisor with IDC's Research Network. "This trend will require flexible architectural and contextual processing to anticipate and meet end-user needs."