This IDC study offers IDC's top 10 predictions for the advanced and predictive analytics (APA) software marketplace in 2015. The market for advanced and predictive analytics software is one that blends mature technology, highly intelligent and experienced end users, and established methodologies and best practices with rapid evolution and uncertain opportunity. Driven by the rise of big data, there is more focus than ever on deriving insights from information.
According to IDC Research Director Alys Woodward, "The advanced and predictive analytics market is at the point of a major transition, with market consolidation, new underlying technologies, and new user populations all reflecting this change. 2015 will mark an inflection point as the evolution accelerates and APA functionality begins to be broadly available in both enterprise and consumer applications and cloud services."
Advanced and Predictive Analytics Software , Business Analytics Solutions