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This IDC study details the impact Microsoft will have in 2015 with its recent enterprise mobility solution rollouts. To date, the market for EMM solutions has been largely driven by pure-plays, enterprise software vendors, and virtualization infrastructure vendors, with Microsoft's Exchange ActiveSync serving as a baseline device management capability.
Under the leadership of its new CEO Satya Nadella's, Microsoft has honed its product strategy around the concept of productivity first. To that end, EMM has been (and will continue to be) increasingly emphasized as a key capability within Microsoft's user-facing software packages, notably Office 365. IDC asserts that this industry development will fundamentally alter the EMM space, along with competitive dynamics among the participating vendors. An analysis of Microsoft's opportunities and challenges is offered, along with detail on both enterprise and SMB customer reactions to these changing EMM market dynamics.
"While the enterprise mobility market never stands still, IDC believes Microsoft has a significant opportunity to disrupt the present circumstances in 2015," says Stacy Crook, research director, Mobile Enterprise. "This is not only due to the company's dominance within several of the key components of EMM suites today, including secure productivity applications and email, device management solutions, and identity and data protection, but also the ability to impede on the strategies of its competition."
"Microsoft's willingness to assist partners address the SMB market has been critical to seeding the small enterprise with a turnkey cloud solution. Many times SMB CIOs will treat the cloud at an arm's length, but by offloading Exchange and eventually Office itself to a hosted environment, Microsoft gives these smaller customers the security they crave and the mobile capabilities to remain competitive," says Chris Chute, vice president, SMB Cloud and Mobility Practice.
App stores, Application management, Content management, Desktop virtualization, Enterprise mobility, Identity and access management, Information protection and control, Product mobility outsourcing, Remote worker, Small and medium business, iPad