This IDC study presents the five-year forecast for smartphone shipments worldwide by device vendors. It is part of IDC's continuing research with respect to smartphones. The findings in this document are based on information gathered from primary and secondary sources during the past three months.
The worldwide smartphone market will reach a total of 1.5 billion units shipped in 2015, up 11.9% from the 1.3 billion smartphone units shipped in 2014. Many of the same drivers will be in play: broad and deep selection of smartphones from which to choose, prices fitting nearly every budget, and a steady refresh rate throughout the forecast period. By 2019, total smartphone shipment volumes will reach 2.0 billion smartphone units, resulting in a five-year CAGR of 8.5%.
"The future of the smartphone market is sound," says Ramon Llamas, research manager with IDC's Mobile Phones team. "What will bear close observation is the constantly shifting operating system landscape. Android is expected to account for the vast majority of volumes, followed next by Apple's iOS. However, both of these will see market share losses as other platforms emerge and gain their footing. Moreover, prices are expected to decline throughout the forecast period. All of this translates into a myriad of devices and experiences for end users."