This IDC study examines the advanced and predictive analytics software market for the period from 2010 to 2019. A five-year growth forecast for this market is shown for 2015–2019.
"APA vendors should carefully identify their target user groups, to ensure they are solving that groups problems. They should also monitor the evolution of the user group over time, as requirements change. Additionally, it is important to balance free functionality (to help users get started and see where value will come from) with commercialized offerings to build a sustainable business," said Alys Woodward, research director, Worldwide Advanced and Predictive Analytics and European Big Data.