This IDC Market Analysis Perspective was given in different forms in 2015, with additional client-specific slides included. It provides a comprehensive review of the U.S. small and medium-sized business (SMB) market with a specific focus on how shifting business attitudes and technology spending priorities will provide new opportunities to technology providers. Small and medium-sized companies are changing the ways they approach technology with a new focus on near-term productivity gains increasingly being influenced by long-term strategic considerations.
This Presentation has five basic sections: Industry and Market Overview (with an examination of market highlights and changing technology purchase patterns), Competitive Landscape (with ownership and acquisition plans associated with different server brands as well as brand loyalty), Buyer Perspective (with details on technology spending preferences), Future View of the Market (including U.S. SMB IT spending forecasts and current and planned cloud adoption), and Advice for the Technology Provider.
Small and Medium Business Markets