This IDC Market Analysis Perspective presentation of the IT education and certification services market describes recent industry highlights, presents a market landscape and a brief competitive assessment based on IDC MarketScape for IT education, presents key market drivers for forecast growth, and presents some essential guidance. The impact on technology spending in the United States and worldwide has been dramatic, and IDC has updated its technology spending forecasts to reflect this reality. The IT education industry is tied to the fortunes of the IT market as a whole. However, in order to be successful, IT training organizations must navigate a wide variety of challenges:
- Who is the client? The student or the enterprise?
- What drives IT success?
- What do IT education buyers really care about?
- Are enterprises investing in training or certification?
- When is elearning, or mobile, or video, or classroom training the best option?
- What should IT education vendors focus on to help assure success?
This Market Analysis Perspective presentation addresses these questions and provides IDC's current, best estimation of the future of the IT education and training market.
"2015 saw continued recovery for many training vendors, although the worldwide and EMEA training markets were weaker than expected. Firms that can focus their training marketing messages on improving the business value of the technology should see continued growth." — Cushing Anderson, program vice president, IT Education and Certification Services