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This IDC study examines the changing landscape of the software channel ecosystem in response to the era of the 3rd Platform. It provides definitions, descriptions, and examples of ecosystem approaches for going to market with cloud, big data, mobility, and the Internet of Things. This study also provides essential guidance for software vendors as they continue to evolve their 3rd Platform go-to-market strategies and tactics.
"The era of the 3rd Platform has required new ways of thinking about ecosystem participants and has added several new twists." — Marilyn Carr, director, Software Channels and Ecosystems research
App stores, Application management, Big Data analytics and discovery, Business consulting services, Cloud-based partners, Customer relationship management applications, Hosted application management, Hosting infrastructure services, IT consulting services, IT education and training, IT maintenance and support, Infrastructure and platform clouds, Internet of things, Network and desktop outsourcing services, Partnering and alliances, Product mobility outsourcing, Software as a service, Systems integration services, Vendor-partner relationship, eCommerce