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This IDC study presents the top 10 predictions for big data and analytics in Asia/Pacific (excluding Japan), or APEJ. With 2013 showing tremendous focus on competitive differentiation for organizations, IDC expects increased adoption of big data and analytics to drive competitive advantage in organizations across Asia/Pacific. We see big data in the discovery phase for many organizations in this region, and expect that to translate into early adoption into 2013.
"Markets in Asia/Pacific continue to experience strong growth, but with increasing competitive pressure on both domestic and international fronts. This competitive pressure, paired with substantial purchasing power, has driven the Financial Services market in the region to find ways to apply big data solutions to different parts of the business. The retail banking market is highly lucrative, and maintaining customer satisfaction is critical to keeping accounts. This means that customers need to be able to depend on their cards working any time, all the time. The ability to improve the accuracy of real-time fraud detection systems allows banks to block fewer legitimate transactions, known as false positives. Big data solutions allow for more accurate identification of real fraud, and can apply more sophisticated techniques within the same time window as before," says Craig Stires, research director, Big Data and Analytics, IDC Asia/Pacific. He adds, "It's a great time for organizations to be mapping out the start of their big data journey. It's the right time to pay attention to the combination of increasing availability of experiences, end-user awareness, affordable technologies, and emerging vendor solutions. Making a critical, informed decision on a big data strategy today will be crucial to an organizations success and continued competitiveness tomorrow."