This IDC study presents the Southeast Asia (SEA) top 10 ICT predictions for 2012. It also highlights major ICT developments, emerging technologies, and market forces that are expected to shape the ICT landscape of the countries in this subregion over the next 12 months.
"Customer centricity is a business strategy that remains high in many enterprises business agenda, when it comes to growing their revenue. This, together with a focus on technologies will help improve customer focus and customer engagement, as well as provide the knowledge of which customers contribute the most to the business," says Sudev Bangah, senior research manager, Consulting, IDC Asia/Pacific. "Thus, with social media emerging as a key interaction channel for many enterprises, the application of socialytics tools is becoming important in understanding clients' purchasing behavior," Bangah adds.
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