This IDC Flash is based on the proceedings at the IBM Asia/Pacific Analysts Insights held at Singapore on July 26–28, 2016. The event covered key initiatives, market progress, and changes happening across IBM Asia/Pacific. However, this document primarily reviews the updates and discussions relevant to, and focused on, the India market. At the event, IBM's regional leadership highlighted how IBM is continuously evolving to address changing market dynamics. Several roundtable sessions hosted by senior IBM executives facilitated a focused discussion on topics such as IBM Global Technology Services (GTS), IBM Global Business Services (GBS), cloud, IBM Commerce, security, social business and collaboration, and so forth. Also, there were a few sessions in which IBM customers shared their experience of working with Big Blue. The theme for this year's event was "The Cognitive Era."