India is an important market for Apple to sell its iPhones and probably one of the last big frontiers for Apple to conquer, but it is full of challenges, ranging from market demographics to regulatory hurdles. Apple has been making efforts to grow its market share in the Indian smartphone market, but it remains at a meager 2% of the overall smartphone market. Having said that, Apple has been able to sustain its market share and maintain dominance in the premium market segment despite the rapid expansion in the low-end segment of the market, with cheaper smartphones making their way into the country in the last few years.
For Apple to win in the Indian market, it should look at the Indian market with a long-term focus as the urban middle class and per capita income expand in the next couple of years. "The key for Apple to differentiate among the crowd of China-based vendors with aggressive plans in the midrange to premium segments of the Indian market is to have a premium positioning of its smartphones and a barrier that is harder for other vendors to break through," says Kiranjeet Kaur, research manager, Client Devices, IDC Asia/Pacific.