target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC MarketScape - Doc Document number: # AP50445523
IDC MarketScape: Asia/Pacific (Excluding Japan) Smart Virtual Assistants 2023 Vendor Assessment
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Abstract
This IDC MarketScape uses the IDC MarketScape model to provide an assessment of seven providers in the Asia/Pacific (excluding Japan) (APEJ) smart digital assistant market. The IDC MarketScape is an evaluation based on a comprehensive framework and set of parameters that assess vendors relative to one another and analyze those factors expected to be the most conducive for success in the APEJ market during the short term and long term.
Smart virtual assistants have become integral to the digital transformation (DX) journey of organizations in APEJ. These AI-powered assistants leverage natural language processing (NLP) and ML to engage users in conversational interactions, offering a seamless and efficient way to access information and perform tasks. Organizations across diverse sectors, including finance, healthcare, retail, and more, are deploying smart virtual assistants to enhance customer service, streamline internal processes, and improve overall user experiences. In APEJ, the adoption of smart virtual assistants is driven by the region's tech-savvy population, increasing mobile connectivity, and a growing emphasis on leveraging AI for business innovation.
"As organizations in APEJ embrace smart virtual assistants to augment their operations, we witness a transformative shift in how businesses interact with customers and manage internal workflows. The current usage reflects the practical benefits of these AI-driven tools — from elevating customer engagement to optimizing back-end processes," says Dr. Lily Phan, research director for the Future of Work, IDC Asia/Pacific. "Looking forward, the future prospects are even more promising. We anticipate a continued evolution of smart virtual assistants, integrating advanced capabilities, such as predictive analytics, hyper-personalization, and expanded multilingual support. This evolution aligns with the region's dynamic tech landscape, in which innovation is not just a trend but a strategic imperative for staying competitive in a rapidly evolving digital economy," she adds.