This IDC study sizes the online gaming subscription market in Asia/Pacific (excluding Japan) or APEJ. It includes 2009 historical data and 2011–2015 forecasts by number of subscribers and subscription revenue. Historical and forecast revenue data is shown for the markets of India, Indonesia, Korea, Malaysia, the Philippines, China, Singapore, Taiwan, Thailand, and Vietnam.
"The APEJ online gaming market continues to grow in 2010, with an increase of 29% to US$7.21 billion in 2010. Higher Internet and broadband penetration rates, more free-to-play game offerings, and the popularity of social games continue to expand the pool of gamers in the region. When the economy started to pick up again in 2010, SPs in more matured and saturated markets like Korea, Taiwan, and China carried out their expansion plans into the overseas markets that they had delayed in 2009. The influx of global games and players entering local markets had increased market competition in the local markets. It is more crucial now for SPs to ensure that they differentiate themselves with value-added services (VASs) of excellent marketing and customer service," says Audrey Heng, market analyst, Emerging Technology Advisory Services, IDC/Asia/Pacific.
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