This IDC study provides an insightful glimpse into the trends and dynamics of Myanmar's devices marketplace. Since opening up the market to foreign investors, the country has awarded telecom licenses to two foreign companies and planted the seeds for growth of the entire mobile industry. To boost mobile phone penetration, SIM cards, which were once grossly overpriced, have started to be distributed en masse across the country at substantially deflated prices, and mobile service pricing has gradually come down as well. Devices such as PCs and tablets are also expected to benefit from the wave of technology adoption, as improvements are gradually made to Internet and energy infrastructure. While the outlook is highly positive, a number of challenges remain for both the government and business to tackle in order for Myanmar to achieve its vision.
"Myanmar is undoubtedly a highly attractive market for hardware players in light of the progress it has been making. And with more positive changes afoot, there is no reason why Myanmar's devices market cannot enjoy astronomical growth over the next few years. Foreign device vendors should already be making plans to set up operations in Myanmar and build relationships with local channel players. There are plenty of opportunities in the devices market that are within immediate reach for device vendors that are looking to get a head start in Southeast Asia's final frontier," says Daniel Pang, research manager, Client Devices, IDC Asia/Pacific.
Myanmar: ICT Market Overview
Dell Inc., Huawei Technologies Co., Ltd., Elite Tech Co., Ltd, Hewlett-Packard Company, KMD A/S, Telenor ASA, Lenovo Group Limited, LG Corp., Fujitsu Limited, Nokia Corporation, QSC AG, MobilTel., HTC Corporation, Sony Corporation, Samsung