This IDC study presents spending and relative vendor market shares across the Australian software market in 2011. It highlights key trends that traverse the market, as well as insight into software buying behaviour. This study presents guidance and opportunities for supply-side vendors, across the market for software in Australia.
"Investment in optimisation of business operations is gaining traction in Australia. The 'doing more with less' business mantra is resonating through the IT department with the primary target to exploit existing application investments," says Vanessa Thompson, software analyst, IDC Australia.